GPS Is For The Dogs

When Qualcomm wanted to expand their industry-leading GPS tracking technology from man to man’s best friend, they turned to Loma. Our first mission was, um, simple: have a dog explain how ‘Tagg – Pet Tracker’ works.

Our first mission was simple: have a dog explain the product.

Ok. Maybe not so simple.

Fortunately, we found a personable terrier named Skipper and let him take it from there. The result was a series of online videos that demonstrated the functionality, practicality and ultimate effectiveness of the world’s only GPS-based pet location system.

Step Two was a series of emotional user testimonials (featuring genuine humans) who love the product nearly as much as they love their (found) pets. 

Next, a national broadcast campaign, augmented by “extended” online video versions, introduced four canine characters whose unique personas appear in the TV ads, the Tagg Facebook page and official website.

Meet Lola.

Her Facebook “Pawsonals” even encourage pet owners to write their own personal ads to check their compatibility with this sultry seductress.

“Even in the 'Great Blue' this Tagg held up!” - Surfing Dog Owner
"How many more takes?" - Surfing Dog