Posts Categorized: General

Step Right Up, And Set Another Record

60,000 deep-fried Oreos, 180,000 Belly Busters Burgers, and 5 straight years of record attendance. The nation’s 5th largest Fair keeps ‘em coming, and we’re happy to help. As the advertising partner for the San Diego County Fair, we’ve had more fun than a sounder of (racing) swine, or even a drove of (Blue Ribbon) rabbits…. Read more »

EA SPORTS Puts Loma Media in the Game

When EA SPORTS, a trademark of Electronic Arts, Inc, a global leader in digital interactive entertainment, was searching for a partner to give young sports fans an all-access pass to the world of sports, they turned to Loma Media. The result is EA SPORTS GameTime, a broadcast series airing on FOX Sports regional networks, as… Read more »

Loma Media Goes To The Dogs, Tells ‘Tails From The Pole’

Snaptracs Inc, developer of Tagg–The Pet Tracker™, the award-winning pet GPS tracking system that enables pet owners to find their lost pets and track their activity, turned to Loma Media to create and produce an integrated television, web and social media campaign that Snaptracs calls, ‘Tails from the Pole. ’Targeted to both new and prospective… Read more »

Loma Kicks Off Innovative Bowl Game TV

The San Diego Bowl Game Association, producers of the Bridgepoint Education Holiday Bowl and San Diego County Credit Union Poinsettia Bowl football games, have selected Loma Media to produce Geico’s Bowl Game TV, a 10-episode broadcast series that will serve as the foundation of a unique marketing program designed to give fans an inside look… Read more »

Loma Helps Fair Attain “Out Of This World” Attendance

For the fourth straight year, Loma Media has produced the advertising campaign for the nation’s sixth-largest Fair. And, for the fourth straight year, the San Diego County Fair set an all-time attendance record, as more than 1.5 million attendees poured through the turnstiles. Perhaps the influx of space aliens helped? This year’s theme was “Out of… Read more »

Loma Flexes To Help America’s Finest Find America’s Strongest

Where does America’s Strongest Man hold a competition to find America’s Strongest Cop? Anywhere he wants. America’s Strongest Cop is a nationwide competition that tests the physical strength, speed and stamina of officers in a series of regional challenges, culminating in a finals event in New York City where America’s Strongest Cop will be crowned. Open… Read more »

The Heart of the Mountain West

In an era when collegiate athletics enjoys unprecedented success, the Mountain West Conference is committed to emphasizing the core value at the heart of competition—good sportsmanship. The Mountain West’s innovative Sportsmanship Initiative is the centerpiece of a comprehensive campaign designed to develop an environment that fosters appropriate behavior from all Conference constituencies. In 2011, this effort… Read more »

You Can Take It With You

Nearly 20 million Americans enjoy the nation’s leading satellite entertainment provider, DirecTV, in their home. But what if this same customer base had the freedom to watch their recorded shows and movies anywhere? With DirecTV® nomadTM, that’s now a reality. Based on more than a decade of successful engagements, DirecTV turned to Loma Media to… Read more »

Approach, Appeal, Applause

On the road, at sea and onstage, three world-class non-profit organizations recently called on Loma Media to extend and enhance core educational programs. La Jolla Playhouse, winner of the Tony® Award as America’s Outstanding Regional Theatre, conducts an acclaimed Performance Outreach Program which takes the “show on the road” to elementary schools throughout San Diego… Read more »