Snaptracs Inc, developer of Tagg–The Pet Tracker™, the award-winning pet GPS tracking system that enables pet owners to find their lost pets and track their activity, turned to Loma Media to create and produce an integrated television, web and social media campaign that Snaptracs calls, ‘Tails from the Pole. ’Targeted to both new and prospective customers, the four unique stories in the campaign feature Tagg’s reliability and functionality by introducing canine characters whose personas appear in the TV ads, the Tagg Facebook page (https://www.facebook.com/taggthepettracker) and official website (www.tagg.com).
These canine capers begin with the story of the aptly named “Lucky,” whose friends wonder why they no longer see his ‘Lost Dog’ poster adorning telephone poles in their neighborhood (hint: It’s because of Tagg – The Pet Tracker!). The second installment features “Buddy” and his poker-playing pals in The Lost Boys. Then, there’s “Roxy,” a tech-savvy dog-about-town who loves Tagg’s advanced GPS and cellular technology to keep her “connected, protected and never on the pole.” Finally, we meet “Lola,” a four-footed femme fatale whose romantic wanderings have been curtailed by Tagg. Lola’s Facebook “Pawsonals” even encouraged pet owners to write their own personal ads to check their compatibility with this sultry seductress.
This month, Tagg announced it’s newest product innovation–Activity Tracking–and tapped Loma Media to promote this new feature in extensions of the campaign that will air at a later date. Activity Tracking, which is available at no cost to Tagg users, provides pet parents with daily “Tagg Points”–an at-a-glance snapshot of their pets’ activity over a 24-hour period.
