AAA: The Athlete's Journey
AAA is well-known for being America’s number one choice for Roadside Assistance. However, for the not-for-profit association to continue to grow and remain strong, introducing members and non-members to other products and services from AAA is critical. This led to the creation of a new marketing strategy, tying closely into America’s love of youth sports and the fact that so many people rely on their automobiles to get them to and from games, practices and events every single day. AAA’s role in “The Athlete’s Journey” is our focus, designed to showcase the products and services that get parents of young athletes from “here to there” no matter what.