Scandinavia’s Largest Airline Adds a New Digital Dimension

Got innovation? SAS does, and we’re excited to showcase it. A world-class flying experience is being elevated through a new focus on smart solutions across every phase of the airline’s operations.

The SAS digital journey is taking place in tandem with DXC Technology, the airline’s trusted IT and analytics partner. Through the creation of Customer DNAs, scoring models calculate customer preferences; the data then drives an omnichannel experience that offers new products and services.

“We can now meet the customer digitally in every touch point and every digital channel.”
–Stefan Nillson, SAS