Step right up, and set another record
60,000 deep-fired Oreos, 180,000 Belly Busters Burgers and one more year of record attendance. We help the nation’s 4th largest Fair keep ‘em coming.
What We've Done
- Brand Extensions
- Broadcast (TV & Radio)
- Cross-platform Campaigns
- Graphic Design
- Internal Communications
- Multilingual Content
- OOH & Print
- Social Media Communications
- Video
Keep it fresh, make it fun, have a blast.
As the advertising partner for the San Diego County Fair, we’ve had more fun than a sounder of (racing) swine, or even a drove of (Blue Ribbon) rabbits. In English, in Spanish, on-air and throughout the region, we’ve helped bring smiles to the face and many millions to the place.
Making it Work. Widely.
There are targeted campaigns, and then there’s this one. One of southern California’s largest events is also one of its most diverse, with broad demographics that share a ‘family friendly’ denominator. Every year, we celebrate a new theme with a fresh creative angle designed to grab wide attention and sell a few tickets. More than 17 million at last count.
WHAT WE'VE ACCOMPLISHED
- Created 12 annual campaigns
- Delivered record attendance 7 times
- Developed an integrated communications model
- Extended regional brand awareness
- Executed internal training and recruiting tactics
Not available for personal appearances
A special shout out to all those who have not actually appeared in our campaigns: The Beatles, Alexander Graham Bell, American Gothic, four space aliens, the Cowardly Lion, Thomas Edison, a flying pig, The Man With No Name and Wyland. (Wait—Wyland did appear. Cool.)
12
Campaigns
17
Million tickets sold
7
Attendance records
GALLERY
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