EA SPORTS Puts Loma Media in the Game

When EA SPORTS, a trademark of Electronic Arts, Inc, a global leader in digital interactive entertainment, was searching for a partner to give young sports fans an all-access pass to the world of sports, they turned to Loma Media. The result is EA SPORTS GameTime, a broadcast series airing on FOX Sports regional networks, as well as nationally syndicated television, including FOX, CBS, NBC, ABC and major independents.

Targeted to young sports fans between the ages of 10 and 15, GameTime takes viewers ‘inside the action,’ interacting with the biggest names in sports. Early episodes feature behind-the-scenes profiles and fast-paced features on superstars, including EA SPORTS cover athletes Calvin Johnson (Madden NFL 13), Robert Griffin III (NCAA Football 13), Claude Giroux (NHL Hockey 13) and Tiger Woods (Tiger Woods PGA TOUR). In addition, a global cast of young GameTime correspondents go ‘one-on-one’ with the likes of Lionel Messi, Ray Lewis and Kevin Love, plus many other leading sports personalities.

EA SPORTS is known for delivering many of the world’s most popular sports games. While the show highlights the technology inside the games and introduces viewers to the stars behind their favorite titles, EA SPORTS GameTime is about more than great game play. Designed to promote healthy lifestyles through sports, it features on-the-field action, coaching tips and valuable insights from leading sports figures.