1,500,000 people agree: There’s no place like the San Diego County Fair.
This summer, we were thrilled to extend our long-term relationship with the nation’s fourth largest Fair, producing a Wonderful Wizard of Oz-inspired bilingual broadcast campaign that helped draw throngs to one of southern California’s most iconic experiences.
Integrated into cross-platform social media and radio tactics, “totally Oz-some” outreach by Dorothy and her familiar friends inspired heavy crowds, hearty appetites and some calorie popping stats. Like 20 tons of bacon, 8 tons of cinnamon roll flour and 22,000 turkey leg tacos.
8,000 deep-fried balls of crème brulée, anyone?