John DeBello

President & Chief Creative Officer

John DeBello has produced, written and directed an impressive variety of strategic communication campaigns, initiatives and projects for major brands, global entertainment leaders, diverse public agencies and prominent institutions.

The quality of his work is underscored by the remarkable scope of Tier One organizations that have called upon him to deliver exceptional results. These include AAA, Callaway Golf, Dell, DIRECTV, Discovery Networks, Disney, DXC Technology, EA SPORTS, ESPN, Fox, Google, Harvard, Lionsgate Entertainment, Mattel, the National Science Foundation, Qualcomm and the U.S. Olympic Committee.

His notable accomplishments include creating the live multimedia event for Motorola that introduced digital HDTV to North America; a customer acquisition campaign for DIRECTV that achieved the best results in company history; a direct response broadcast strategy for Dell that tripled anticipated response; and a campaign for GameStop named “TV Spot of the Week” by AdAge.

DeBello has developed client outreach strategy and produced compelling content for major events and trade show presentations at CES, CTIA, SBCA, the Super Bowl, the Olympic Games, and in international stadiums and arenas. He’s written & directed the video portion of presentations that have resulted in the award of 3 Super Bowls and the US Open.

John has produced major communications programs and motion picture projects for government agencies including the Department of Homeland Security (DHS), Department of Transportation (DOT), the Defense Advanced Research Products Agency (DARPA), the Intelligence Advanced Research Products Agency (IARPA), SPAWAR and US Naval Special Warfare (SEALs.)

Through his work on behalf of the nation’s intelligence gathering community, he was a contributing author to Working Through Synthetic Worlds, an anthology of visionary concepts designed to advance the study and implementation of improved analytical decision-making tools and processes.

He’s guided public service initiatives for the City of Austin, the City of Sheffield, England, the City of San Diego and many others. His work for more than 20 major universities has included engagements on behalf of Harvard, Stanford, Northwestern, UCLA, UC San Diego and the University of Virginia.

Fresh out of college, John directed, co-produced, and co-wrote the cult-classic comedy Attack of the Killer Tomatoes. He also directed and co-wrote three sequels, served as executive producer of the top-rated Fox animated series and wrote the famous Killer Tomato theme song–an international favorite in its own right, undoubtedly the only tune in history to be broadcast from the space shuttle and close the CBS Evening News.

He has also written and directed other feature films and award-winning documentaries, including The Story Behind the Spectacle, an inside look at the making of the revolutionary Los Angeles Olympics; Beat the Baja, the official story of the world’s most famous off-road race; The College Game, a celebration of American football starring legendary sportscaster Keith Jackson; and X-Carriers, a Discovery special that explores the science driving America’s next generation aircraft carrier.

He is currently writing and directing A Soldier’s Journey, a broadcast documentary commissioned by the US World War I Centennial Commission that celebrates the imminent dedication of the new national Memorial in Washington DC.

His interest in film began as a teenager, when he won national honors in Eastman Kodak’s Young People’s Movie Awards. Featured on a national PBS television special, he went on to graduate from the University of California San Diego with a degree in American History. John has been inducted into the Silver Circle by the National Association of Television Arts & Sciences (NATAS) in recognition of 25 years of special achievement in television.

Erin Satterburg

Vice President of Client Engagement

Kanani Beebe

Vice President of Creative Services

Kanani oversees the integration of strategic direction and creative services for Loma projects from initial concept through execution. A key member of the Loma team for over a decade, she’s played a key role in designing work we’ve created for leading organizations including Google, DXC Technology, the National Science Foundation, Costco, DHS, Microsoft, Veritas, Mitek Systems, Ellucian, Red Hat and multiple Tribal Governments.

An expert in leveraging digital platforms to support diverse communication needs, she recently produced Loma’s groundbreaking “virtual campus” event for NSF that drew attendees from 25 countries. She is currently overseeing Loma’s virtual telecast of the April 16, 2021 First Colors Ceremony launching America’s new national World War I Memorial in Washington, DC.

Leveraging deep technology experience, Kanani was an integral creative component in the global launch of DXC’s Agile Process Automation (APA) business unit, seamlessly conforming the client’s exacting brand standards to the unique demands of positioning a visionary enterprise focused on the workplace promise of AI and robotics.

She was a key part of the Loma team that developed, designed and implemented the Mountain West Conference rebrand, which ESPN has called “one of the most distinctive in sports.” Other notable Loma engagements include a global product launch campaign for EA SPORTS with Kobe Bryant and Russell Westbrook, a multi-city live web stream event starring Oprah Winfrey, a global product launch campaign for Google’s Toontastic 3D app and a long-term public outreach scope for the Department of Homeland Security’s Science & Technology Directorate.

A native of Hawaii, Kanani has also produced and directed many live performance events throughout southern California featuring Polynesian culture.

Michael Bayer

General Counsel

An experienced producer and general counsel, Mike brings a broad range of entertainment industry expertise and relationships to enhance client opportunities across all platforms. He has collaborated with John DeBello on many projects including independent feature films, television programs, major merchandising deals and national campaigns.

Mike most recently served as General Counsel & EVP of Business and Legal Affairs at Fender Musical Instruments Corporation, where he oversaw all corporate matters and worked on artist deals with Billie Eilish, Eddie Van Halen, Jimmy Page, Brad Paisley, Eric Clapton and the estates of Jimi Hendrix, George Harrison and Kurt Cobain.

Prior to Fender, he was General Counsel & EVP of Business and Legal Affairs at Miramax, where he oversaw all business and legal aspects of film and television acquisitions, distribution, development, production, rights management, merchandising, licensing, music, delivery and marketing. His work included new productions as well as managing the deep library (Pulp Fiction, The English Patient, Chicago, Kill Bill).

His impressive experience includes similar roles at Saban Brands and Image/RLJ Entertainment following a stint at Paramount Home Entertainment.

Mike is a graduate of Duke University and the University of North Carolina School of Law. An avid mountaineer, he’s an active member of The Highpointers Association, having climbed the highest peak in 49 of the 50 states. (He has one to go and is saving the best for last.)

Rachelle Cullum

Director of Client Engagement

With deep experience across both the private and public sector, Rachelle oversees Loma client relationships while cultivating value-added opportunities across the media landscape. She oversees ongoing engagements with diverse clients including technology leader Red Hat, multiple municipalities, San Diego Police Department, SDSU’s Aztec Stadium and the Spiritual Arts Institute.

Her background includes optimizing partner engagement with leading brands on behalf of world class organizations including San Diego Zoo Global (including San Diego Zoo, San Diego Zoo Safari Park, Institute for Conservation Research, San Diego Zoo Kids and the Wildlife Conservancy), growing legacy partnerships by 75%.

She began her career with the NFL Chargers, where she ultimately managed and serviced more than 80 corporate and sponsor accounts. Her stewardship included media buys, community event management, signage (design, creation and installation), hospitality, in-market and national promotions and additional benefits. Her tenure additionally included management of all consumer products (ecommerce and brick and mortar), and management of live events, social media campaigns and promotions.

Rachelle’s broad integrated marketing background also features high-profile event sponsorship, cause marketing campaigns, brand awareness and alignment, corporate relations, digital and traditional media production, licensing and merchandising, and comprehensive cross-platform media strategy. She has worked closely with Tier One brands including Anheuser-Busch, Alaska Airlines, Nintendo, Toyota and Walmart.

Well versed in the art of storytelling through brand communications, Rachelle is driven to help build a better future through creativity, sustainability, innovation, collaboration, diversity and inclusion.

A graduate of San Diego State University with a B.S. in Media/Communications, Rachelle played a key role in campus activities as a member of the Associated Students Cultural Arts and Special Events board of directors.

Penny Finders

Marketing Strategist

Penny Finders brings 20 years of strategic marketing and planning experience on behalf of leading B2B and B2C clients. Recent and ongoing Loma projects have included consulting and project management support for Google’s global education initiatives, a regional public awareness campaign for the Rincon Tribe of Luiseno Indians and marketing outreach for Scalable Network Technologies.

During a 13-year run at DIRECTV she played a key role in creating, organizing and running the Relationship Marketing Department. When the company partnered with ENERGY STAR, Penny led all efforts to educate 20 million customers about DIRECTV’s more energy efficient solutions. This resulted in DIRECTV customers saving billions of kilowatt-hours of electricity and hundreds of millions of dollars. DIRECTV earned the ENERGY STAR Partner of the Year-Sustained Excellence Award 6 consecutive times.

Penny initiated and led DIRECTV’s crisis communications during Hurricane Katrina, engaging with media and 1 million customers across the affected states. The program Penny created has served as the template for the company’s outreach efforts during subsequent natural disasters.

Her product and service marketing background includes engagements assisting the pre-launch positioning of Sony’s PlayStation Vue and lead copywriting for SiriusXM’s Retention & Communications group where she developed standardized templates for a multitude of FCC required customer communications.

Before moving to the United States, she managed the world’s largest interactive Sports Science Exhibition at the National Museum of Science and Industry (aka The Science Museum) in London.

Penny was a nationally ranked junior tennis player and collegian in her native Great Britain, and still manages “to hang with the kids” as a 5.0 USTA player today.

Dan Fletcher

Director of Design and Innovation

Dan’s creative and technical leadership works to continually position Loma at the forefront of digital innovation, enabling us to reach client goals with optimum impact.

An expert in multimedia publishing, creative and distribution platforms, he’s also an accomplished motion media designer and fine arts talent. His notable work at Loma includes creative direction of DXC’s Global Industry Positioning and Partner Marketing initiatives, which are produced in close association with major brands including AT&T, Hitachi Ventura, IBM and Microsoft.

Dan plays a leading role in our innovative uses of leading-edge video communications in support of a global clientele. He has recently directed VR360 and VR180 videos for sales & marketing, training, recruiting and visualization applications.

His range of skills is notably displayed in his work as co-producer of Loma’s engagement in support of US Naval Special Warfare. As co-host of the Official Podcast of the Navy SEALs, he has engaged regularly with a wide range of experts to convey the SEALs mission, values and required skills to the American public and potential recruits. Other high-profile projects have included technical direction of Startup Grind’s World Conference live web stream and editorial support for our work on behalf of SNT, Gainwell Technologies and the US Department of Homeland Security.

Prior to joining Loma, Daniel led sales training and regional network, desktop and mobile support for Verizon’s executive partners and sales teams. His broad and inclusive technical experience and expertise is a significant value-add to Loma clients desiring to exploit the power and reach of mobile marketing communication channels.

Carmen DeBello

Vice President of Finance & Operations

Extensive international experience managing organizations and major events provide a solid background for Carmen’s operational leadership.

At Loma, her role in producing high profile arts & entertainment events includes one of the first concerts held at the Walt Disney Concert Hall in Los Angeles and the inaugural concert at the acclaimed Tippet Rise Arts Center. A published journalist and translation specialist fluent in four languages, she also supports our multi-lingual services across all platforms.

Her rich communications background includes a management stint at the worldwide trade group of large-format screen theaters (GSTA), where she produced global conferences from Australia to Spain. She’s also served as a producer/talent for Austria’s national television and radio network (ORF) and as President of San Diego’s Performing Arts League.

Carmen continues to embrace her native Austrian passion for large mountains and fast skiing. She recently took two firsts in her age group (Giant Slalom) at an international Masters Event in Jackson, Wyoming.

Amy Gomoll

Media Strategist

Philip Behnam

Editor/Motion Designer

An outstanding editor and multimedia designer, Philip has played a lead role in the “concept to completion” creation of a wide range of Loma projects including a service video for the Gemological Institute of America (GIA), a video series for the US World War I Centennial Commission, training videos for the San Diego County Fair and motion design for the San Diego Police Department and the Rincon Tribal government.

Accomplished in all aspects of the production process, he has produced, coordinated, directed, shot, and edited commercials, PSAs, and short-form documentaries using state-of-the art camera and editorial systems.

As a designer, he has developed concepts, executed storyboards and animated videos that combine live action footage with moving vectors and type. He is currently working on a series of 180VR videos featuring some of the world’s leading technology providers.

Houston Teamer

Digital Media Specialist

From consumer technology to luxury entertainment, Houston’s diverse digital, social and mobile media marketing experience is powerful value add to every Loma client.

Well-versed in leading edge digital communication platforms, he successfully integrates all aspects of the brand and marketing spectrum from initial SEO strategy through optimization of cross-platform campaign analytics. His work on behalf of Loma clients includes support for a wide array of public agencies, educational institutions and industry leaders. During every relationship he has achieved measurable results predicated on his ability to identify and connect with each target audience in the most effective manner.

Current engagements include promotional outreach for the nation’s new national World War I Memorial, B2B interaction on behalf of the world’s leading independent IT provider and virtual event support for a major federal agency.

Houston’s interest in digital communications began during his service in the United States Marine Corps. He is a graduate of California State University, Northridge.

Tatianna Montoya

Sr. Manager, Client Services

John Floros

Editor and Media Manager

Experienced in all major post-production platforms, John brings both a creative eye and deep operational experience to every Loma project.

He serves as lead editor on a wide variety of video engagements targeted to diverse, targeted audiences.  His award-winning work includes a “Creativity” video series for Google in partnership with Pixar and award-winning Loma documentaries produced for the US World War I Centennial Commission and USS Midway Museum.

Other recent projects include a public awareness video on mobile security for the Department of Homeland Security, an overview of blockchain technology for fintech innovator Reality Shares and multiple videos for the San Diego Sports Association.

A Cinematic Arts and Technology graduate from California State University Monterey Bay, his strong background in documentary filmmaking and sports production is a core component of his narrative style.

When not in the edit bay, John can be found at the nearest ballpark. A passionate baseball fan, he’s visited 32 major league baseball stadiums.

Meghan Woods

Operations Manager

Meghan supports Loma customer engagement from initial interface through ultimate project activation. Proficient in communication planning, she brings a wide range of skills that include both interpersonal interaction and content management across all traditional and digital platforms.

She is currently supporting multiple Loma projects, including the official broadcast documentary on the making of the new National World War I Memorial and public outreach scopes for the City of National City, UC San Diego and the National Science Foundation. Prior to joining Loma, Meghan led Communications for the Michigan Fitness Foundation where she managed many multi-faceted community outreach initiatives. This included coordinating activities and sponsorships with more than 1000 schools across Michigan, managing their social media platforms to maximize engagement through analytics and research while overseeing all communications content. She also served as a strategic coordinator on the state’s ‘Pure Michigan’ tourism campaign, where her responsibilities included research and in-field surveys.

Graduating with honors from Michigan State University, Meghan also coordinated digital media programs for the MSU College of Engineering Outreach Office.