John DeBello

President & Chief Creative Officer

John DeBello has produced, written and directed an impressive variety of strategic communication campaigns, initiatives and projects for major brands, global entertainment leaders, diverse public agencies and prominent institutions.

The quality of his work is underscored by the remarkable scope of Tier One organizations that have called upon him to deliver exceptional results. These include AAA, Callaway Golf, Dell, DIRECTV, Discovery Networks, Disney, DXC Technology, EA SPORTS, ESPN, Fox, Google, Harvard, Lionsgate Entertainment, Mattel, the National Science Foundation, Qualcomm and the U.S. Olympic Committee.

His notable accomplishments include creating the live multimedia event for Motorola that introduced digital HDTV to North America; a customer acquisition campaign for DIRECTV that achieved the best results in company history; a direct response broadcast strategy for Dell that tripled anticipated response; and a campaign for GameStop named international “TV Spot of the Week” by AdAge.

DeBello has developed client outreach strategy and produced compelling content for major events and trade show presentations at CES, CTIA, SBCA, the Super Bowl, the Olympic Games, and in international stadiums and arenas. He’s written & directed the video portion of presentations that have resulted in the award of 3 Super Bowls and the US Open.

John has produced major communications programs and motion picture projects for government agencies including the Department of Homeland Security (DHS), Department of Transportation (DOT), the Defense Advanced Research Products Agency (DARPA), the Intelligence Advanced Research Products Agency (IARPA), SPAWAR and US Naval Special Warfare (SEALs.)

Through his work on behalf of the nation’s intelligence gathering community, he was a contributing author to Working Through Synthetic Worlds, an anthology of visionary concepts designed to advance the study and implementation of improved analytical decision-making tools and processes.

He’s guided public service initiatives for the City of Austin, the City of Sheffield, England, the City of San Diego and many others. His work for more than 20 major universities has included engagements on behalf of Harvard, Stanford, Northwestern, UCLA, UC San Diego and the University of Virginia.

Fresh out of college, John directed, co-produced, and co-wrote the cult-classic comedy Attack of the Killer Tomatoes. He also directed and co-wrote three sequels, served as executive producer of the top-rated Fox animated series and wrote the famous Killer Tomato theme song–an international favorite in its own right, undoubtedly the only tune in history to be broadcast from the space shuttle and close the CBS Evening News.

He has also written and directed other feature films and award-winning documentaries, including The Story Behind the Spectacle, an inside look at the making of the revolutionary Los Angeles Olympics; Beat the Baja, the official story of the world’s most famous off-road race; The College Game, a celebration of American football starring legendary sportscaster Keith Jackson; and X-Carriers, a Discovery special that explores the science driving America’s next generation aircraft carrier.

He is currently writing and directing World War I’s Last Battle, a broadcast documentary that celebrates the inspiring story behind the making of America’s new national Memorial in Washington DC.

His interest in film began as a teenager, when he won national honors in Eastman Kodak’s Young People’s Movie Awards. Featured on a national PBS television special, he went on to graduate from the University of California San Diego with a degree in American History. John has been inducted into the Silver Circle by the National Association of Television Arts & Sciences (NATAS) in recognition of 25 years of special achievement in television.

Erin Satterburg

Vice President of Client Engagement

Kanani Beebe

Vice President of Creative Services

Kanani oversees the integration of strategic direction and creative services for Loma projects from initial concept through execution. A key member of the Loma team for over a decade, she’s played a key role in designing work we’ve created for leading organizations including Google, DXC Technology, the National Science Foundation, Costco, DHS, Microsoft, Veritas, Mitek Systems, Ellucian, Red Hat and multiple Tribal Governments.

An expert in leveraging digital platforms to support diverse communication needs, she produced Loma’s groundbreaking “virtual campus” event for NSF that drew attendees from 25 countries. She oversaw Loma’s recent production of the First Colors Ceremony that introduced America’s new national World War I Memorial in Washington, DC. Broadcast to a national audience and all US service members around the world, the event featured president Biden, other national leaders, celebrity entertainers and notable personalities.

Leveraging deep technology experience, Kanani was an integral creative component in the global launch of DXC’s Agile Process Automation (APA) business unit, seamlessly conforming the client’s exacting brand standards to the unique demands of positioning a visionary enterprise focused on the workplace promise of AI and robotics.

She was a key part of the Loma team that developed, designed and implemented the Mountain West Conference rebrand, which ESPN has called “one of the most distinctive in sports.” Other notable Loma engagements include a global product launch campaign for EA SPORTS with Kobe Bryant and Russell Westbrook, a multi-city live web stream event starring Oprah Winfrey, a global product launch campaign for Google’s Toontastic 3D app and a long-term public outreach scope for the Department of Homeland Security’s Science & Technology Directorate.

A native of Hawaii, Kanani has also produced and directed many live performance events throughout southern California featuring Polynesian culture.

Michael Bayer

General Counsel

An experienced producer and general counsel, Mike brings a broad range of entertainment industry expertise and relationships to enhance client opportunities across all platforms. He has collaborated with John DeBello on many projects including independent feature films, television programs, major merchandising deals and national campaigns.

Mike most recently served as General Counsel & EVP of Business and Legal Affairs at Fender Musical Instruments Corporation, where he oversaw all corporate matters and worked on artist deals with Billie Eilish, Eddie Van Halen, Jimmy Page, Brad Paisley, Eric Clapton and the estates of Jimi Hendrix, George Harrison and Kurt Cobain.

Prior to Fender, he was General Counsel & EVP of Business and Legal Affairs at Miramax, where he oversaw all business and legal aspects of film and television acquisitions, distribution, development, production, rights management, merchandising, licensing, music, delivery and marketing. His work included new productions as well as managing the deep library (Pulp Fiction, The English Patient, Chicago, Kill Bill).

His impressive experience includes similar roles at Saban Brands and Image/RLJ Entertainment following a stint at Paramount Home Entertainment.

Mike is a graduate of Duke University and the University of North Carolina School of Law. An avid mountaineer, he’s an active member of The Highpointers Association, having climbed the highest peak in 49 of the 50 states. (He has one to go and is saving the best for last.)

Carmen DeBello

Vice President of Finance & Operations

Extensive international experience managing organizations and major events provide a solid background for Carmen’s operational leadership.

At Loma, her role in producing high profile arts & entertainment events includes one of the first concerts held at the Walt Disney Concert Hall in Los Angeles and the inaugural concert at the acclaimed Tippet Rise Arts Center. A published journalist and translation specialist fluent in four languages, she also supports our multi-lingual services across all platforms.

Her rich communications background includes a management stint at the worldwide trade group of large-format screen theaters (GSTA), where she produced global conferences from Australia to Spain. She’s also served as a producer/talent for Austria’s national television and radio network (ORF) and as President of San Diego’s Performing Arts League.

Carmen continues to embrace her native Austrian passion for large mountains and fast skiing. She recently took two firsts in her age group (Giant Slalom) at an international Masters Event in Jackson, Wyoming.

Dan Fletcher

Director of Design and Innovation

Dan’s creative and technical leadership works to continually position Loma at the forefront of digital innovation, enabling us to reach client goals with optimum impact.

An expert in multimedia publishing, creative and distribution platforms, he’s also an accomplished motion media designer and fine arts talent. His notable work at Loma includes creative direction of DXC’s Global Industry Positioning and Partner Marketing initiatives, which are produced in close association with major brands including AT&T, Hitachi Ventura, IBM and Microsoft.

Dan plays a leading role in our innovative uses of leading-edge video communications in support of a global clientele. He has recently directed VR360 and VR180 videos for sales & marketing, training, recruiting and visualization applications.

His range of skills is notably displayed in his work as co-producer of Loma’s engagement in support of US Naval Special Warfare. As co-host of the Official Podcast of the Navy SEALs, he has engaged regularly with a wide range of experts to convey the SEALs mission, values and required skills to the American public and potential recruits. Other high-profile projects have included technical direction of Startup Grind’s World Conference live web stream and editorial support for our work on behalf of SNT, Gainwell Technologies and the US Department of Homeland Security.

Prior to joining Loma, Daniel led sales training and regional network, desktop and mobile support for Verizon’s executive partners and sales teams. His broad and inclusive technical experience and expertise is a significant value-add to Loma clients desiring to exploit the power and reach of mobile marketing communication channels.

Penny Finders

Senior Marketing Strategist

Penny Finders brings more than 20 years of strategic marketing and planning experience on behalf of leading B2B and B2C clients. Recent and ongoing Loma projects have included consulting and project management support for USC Information Sciences Institute, a regional public awareness campaign for the Rincon Tribe of Luiseno Indians and marketing outreach for Scalable Network Technologies.

Penny leads our public engagement initiative for the California Coastal Commission, an innovative campaign designed to help sustain and improve the state’s coastline and ocean. She also plays a key role in Loma’s ongoing communications mission for NSF’s Convergence Accelerator program, a leading edge applied research initiative tasked with speeding solutions to pressing national challenges.

During a 13-year run at DIRECTV she played a key role in creating, organizing and running the Relationship Marketing Department. When the company partnered with ENERGY STAR, Penny led all efforts to educate 20 million customers about DIRECTV’s more energy efficient solutions. This resulted in DIRECTV customers saving billions of kilowatt-hours of electricity and hundreds of millions of dollars. DIRECTV earned the ENERGY STAR Partner of the Year-Sustained Excellence Award 6 consecutive times.

Penny initiated and led DIRECTV’s crisis communications during Hurricane Katrina, engaging with media and 1 million customers across the affected states. The program Penny created has served as the template for the company’s outreach efforts during subsequent natural disasters.

Her product and service marketing background includes engagements assisting the pre-launch positioning of Sony’s PlayStation Vue and lead copywriting for SiriusXM’s Retention & Communications group where she developed standardized templates for a multitude of FCC required customer communications.

Before moving to the United States, she managed the world’s largest interactive Sports Science Exhibition at the National Museum of Science and Industry (aka The Science Museum) in London.

Penny was a nationally ranked junior tennis player and collegian in her native Great Britain, and still manages “to hang with the kids” as a 5.0 USTA player today.

Bryant Mayberry

Art Director

Alex Reynolds

Producer

As a veteran producer instrumental in the success of many high-profile Loma engagements, Alex brings a discerning creative eye and strong process focus to every opportunity.

Her broad experience in broadcast programming, cross-platform digital marketing and news gathering elevates the critical efficiencies she brings to each project. She interacts closely with our account and post-production teams to optimize speed, efficiency, and ultimate results.

She co-produced Loma’s programming on behalf of the US World War I Centennial Commission for both the official opening of the national WWI Memorial featuring President Biden and a subsequent documentary that debuted on PBS. She is currently overseeing production of TV/radio, video, podcast, and website content for clients including the USS Midway Museum, Semper Fi & America’s Fund, Doughboy Foundation, National Science Foundation, Spiritual Arts Institute, and the San Diego County Fair.

Prior to joining Loma, Alex was responsible for organization and media management for Fremantle Media’s Alternative Programming Department, implementing new practices and workflows to ensure team efficiency. At Panavision, Alex was a video segment producer specializing in new product launches for the industry’s iconic camera equipment manufacturer.

With an M.A. in Television, Film and New Media from San Diego State University, Alex helps guide a proven production process that supports a global clientele.

John Floros

Senior Video Editor

Experienced in all major post-production platforms, John brings both a creative eye and deep operational experience to every Loma project.

He serves as lead editor on a wide variety of video engagements targeted to diverse, targeted audiences.  His award-winning work includes a “Creativity” video series for Google in partnership with Pixar and award-winning Loma documentaries produced for the US World War I Centennial Commission and USS Midway Museum.

Other recent projects include a public awareness video on mobile security for the Department of Homeland Security, an overview of blockchain technology for fintech innovator Reality Shares and multiple videos for the San Diego Sports Association.

A Cinematic Arts and Technology graduate from California State University Monterey Bay, his strong background in documentary filmmaking and sports production is a core component of his narrative style.

When not in the edit bay, John can be found at the nearest ballpark. A passionate baseball fan, he’s visited 32 major league baseball stadiums.

Meghan Woods

Operations Manager

Meghan supports Loma customer engagement from initial interface through ultimate project activation. Proficient in communication planning, she brings a wide range of skills that include interpersonal interaction, content management and media design across all traditional and digital platforms.

She is currently supporting multiple Loma projects including the official broadcast documentary on the making of America’s new National World War I Memorial and public outreach scopes for the California Coastal Commission, Montana’s Western Legacy Center, the National Science Foundation and San Diego Police Department.

Prior to joining Loma, Meghan led Communications for the Michigan Fitness Foundation where she managed many multi-faceted community outreach initiatives. This included coordinating activities and sponsorships with more than 1000 schools across Michigan, managing their social media platforms to maximize engagement through analytics and research while overseeing all communications content. She also served as a strategic coordinator on the state’s ‘Pure Michigan’ tourism campaign, where her responsibilities included research and in-field surveys.

Graduating with honors from Michigan State University, Meghan also coordinated digital media programs for the MSU College of Engineering Outreach Office.

Mackenzie Ruh

Digital Media Specialist

Across the communications spectrum, Mackenzie’s diverse digital, social and mobile media marketing experience is powerful value add to every Loma client.

Well-versed in leading edge digital practices, she successfully integrates all aspects of brand and marketing from initial SEO strategy through the optimization of cross-platform campaign analytics.

Her work on behalf of Loma clients includes support for a wide array of public agencies, educational institutions and major brands. During every relationship, Mackenzie has achieved measurable results predicated on her ability to identify and connect with each target audience in the most effective manner. She has developed social media, digital marketing, and content marketing strategies and initiatives to promote brand building, visibility, user retention, engagement, reputation and revenue-focused activities across all major platforms. She has also directed organic and paid campaigns featuring social media influencers and A-list personalities to drive brand optimization.

Current engagements include digital and social media support for the American Battle Monuments Commission (ABMC), California Coastal Commission, National Science Foundation, Semper Fi & America’s Fund, Spiritual Arts Institute and industry leaders including the world’s largest independent IT business solutions provider.

A graduate of Southern Methodist University, Mackenzie’s areas of expertise are directly influenced by her studies in Markets and Cultures with specialization in Business Management and Business Organization.

Marissa Bell

Account Coordinator

With a strong background in a wide variety of integrated marketing tactics, Marissa supports the development and execution of strategic communication initiatives on behalf of many Loma clients.

Her current engagements comprise a diverse array of world-class organizations including USS Midway Museum, National Science Foundation, U.S. World War I Centennial Commission, California Coastal Commission and Red Hat.

Marissa’s skillset features the creation, design and dissemination of social media outreach, event coordination and operations, copywriting, and content management. Prior to joining Loma, she employed these skills on behalf of the National Sports Forum, Bally Sports, and MLB, NBA, and NHL sports franchises.

Marissa is a graduate of San Diego State University, majoring in journalism with an emphasis in media studies and minoring in marketing.

Kiera Carney

Account Coordinator