In The Game, On The Go

The Gas Man in the NASCAR pit crew is 12 years old. Ray Rice is back in High School. And that guy playing Tiger Woods PGA TOUR 14 …is Tiger Woods.

Welcome to EA SPORTS GameTime, a national TV series where “future stars meet superstars.”

An emphasis on fun.

“EA SPORTS GameTime puts young fans from Barcelona to Baltimore on the field alongside their sports idols, taking part in the games they love,” says Gary Treangen, Senior Sports Marketing Manager at EA SPORTS.  “We’re grateful to have a proven partner like Loma Media to help make our vision a reality.”

And we’re happy to be here. And there. And pretty much everywhere across the sports landscape, from the superbowl to the Daytona 500.

EA SPORTS creates the world’s most popular sports games. We highlight the ultra-cool technology and meet the stars behind the titles, but EA SPORTS GameTime is about much more than great game-play. Designed to promote active lifestyles, it features unique stories and valuable insights from the biggest names in sports.

“If you prepare properly you have fun doing what you are doing.”
- Ray Lewis
Ray's having fun. The quarterback, not so much.

"Teamwork makes the dream work..."

Loma Media got the inside scoop for GameTime when they visited EA SPORTS Canada’s Motion Capture studio – the largest facility of it’s kind in the world! Our kid host, Matt, got all the details on how EA’s motion capture athletes, trainers, and designers make Madden ‘13 look just like it does on Sunday.




The numbers tell the story. In a crowded entertainment landscape, EA SPORTS GameTime became a critical and commercial success during its inaugural season as a syndicated series, resulting in the concept being picked up by CBS for national network broadcast in 2013-14.

“Our partnership with Loma Media has resulted in unprecedented exposure for our brand to a new and vital audience, and has led directly to new national programming opportunities and relationships for EA Sports. We look forward to extending our relationship in the future.” – EA Sports

Mission Accomplished.