Loma introduces The SOUND
Our naming and branding initiative launched a world-class, southern California concert venue that’s added an exciting mid-sized venue option for music lovers to see and hear their favorite artists. The SOUND was buzzing from Day One—the first four concerts sold out in rapid succession and the fun hasn’t stopped!
![](https://lomamedia.com/wp-content/uploads/2024/02/The-Sound.jpg)