John DeBello

President & Chief Creative Officer

John DeBello has guided an impressive variety of strategic communication campaigns, initiatives and projects for major brands, global entertainment leaders, diverse public agencies and prominent institutions.

The quality of his work is underscored by the remarkable scope of Tier One organizations that have called upon him to deliver exceptional results. These include AAA, Callaway Golf, Disney, DXC Technology, EA SPORTS, ESPN, Fox, Gartner, Google, Lockheed Martin, Mattel, the National Science Foundation, Qualcomm and the U.S. Olympic Committee.

His notable accomplishments include creating the live multimedia event for Motorola that introduced digital HDTV to North America; a customer acquisition campaign for DIRECTV that achieved the best results in company history; a direct response broadcast strategy for Dell that tripled anticipated response; and a campaign for GameStop named international “TV Spot of the Week” by AdAge.

DeBello has developed client outreach strategy and produced compelling content for major events and trade show presentations at CES, CTIA, SBCA, the Super Bowl, the Olympic Games, and in international stadiums and arenas. He’s written & directed the video portion of presentations that have resulted in the award of 3 Super Bowls and the US Open.

John has produced major communications programs and motion picture projects for government agencies including the Department of Homeland Security (DHS), Department of Transportation (DOT), the Defense Advanced Research Products Agency (DARPA), the Intelligence Advanced Research Products Agency (IARPA), NAVWAR, US Naval Special Warfare (SEALs) and the California Coastal Commission.

Through his work on behalf of the nation’s intelligence gathering community, he was a contributing author to Working Through Synthetic Worlds, an anthology of visionary concepts designed to advance the study and implementation of improved analytical decision-making tools and processes.

He’s guided public service initiatives for the City of Austin, the City of Sheffield, England, the City of San Diego and many others. His work for more than 20 major universities has included engagements on behalf of Harvard, Stanford, Northwestern, UCLA, UC San Diego, USC and the University of Virginia.

He has also written and directed feature films and award-winning documentaries including The Story Behind the Spectacle, an inside look at the making of the revolutionary Los Angeles Olympics; Beat the Baja, the official story of the world’s most famous off-road race; The College Game, a celebration of American football starring legendary sportscaster Keith Jackson; and X-Carriers, a Discovery special that explores the science driving America’s next generation aircraft carrier.

His most recent broadcast project is Last Battle, a 2022 documentary that celebrates the inspiring story behind the making of America’s new national WWI Memorial in Washington DC.

His interest in film began as a teenager, when he won national honors in Eastman Kodak’s Young People’s Movie Awards. Featured on a national PBS television special, he went on to graduate from the University of California San Diego with a degree in American History. John has been inducted into the Silver Circle by the National Association of Television Arts & Sciences (NATAS) in recognition of 25 years of special achievement in television.

Erin Satterburg

Vice President of Client Engagement

Kanani Beebe

Vice President of Creative Services

Kanani oversees the integration of strategic direction and creative services for Loma projects from initial concept through execution. A key member of the Loma team for over a decade, she’s played a key role in designing work we’ve created for leading organizations including Google, DXC Technology, the National Science Foundation, Costco, DHS, Microsoft, Veritas, Mitek Systems, Ellucian, Red Hat and multiple Tribal Governments.

An expert in leveraging digital platforms to support diverse communication needs, she produced Loma’s groundbreaking “virtual campus” event for NSF that drew attendees from 25 countries. She oversaw Loma’s recent production of the First Colors Ceremony that introduced America’s new national World War I Memorial in Washington, DC. Broadcast to a national audience and all US service members around the world, the event featured president Biden, other national leaders, celebrity entertainers and notable personalities.

Leveraging deep technology experience, Kanani was an integral creative component in the global launch of DXC’s Agile Process Automation (APA) business unit, seamlessly conforming the client’s exacting brand standards to the unique demands of positioning a visionary enterprise focused on the workplace promise of AI and robotics.

She was a key part of the Loma team that developed, designed and implemented the Mountain West Conference rebrand, which ESPN has called “one of the most distinctive in sports.” Other notable Loma engagements include a global product launch campaign for EA SPORTS with Kobe Bryant and Russell Westbrook, a multi-city live web stream event starring Oprah Winfrey, a global product launch campaign for Google’s Toontastic 3D app and a long-term public outreach scope for the Department of Homeland Security’s Science & Technology Directorate.

A native of Hawaii, Kanani has also produced and directed many live performance events throughout southern California featuring Polynesian culture.

Michael Bayer

General Counsel

An experienced producer and general counsel, Mike brings a broad range of entertainment industry expertise and relationships to enhance client opportunities across all platforms. He has collaborated with John DeBello on many projects including independent feature films, television programs, major merchandising deals and national campaigns.

Mike most recently served as General Counsel & EVP of Business and Legal Affairs at Fender Musical Instruments Corporation, where he oversaw all corporate matters and worked on artist deals with Billie Eilish, Eddie Van Halen, Jimmy Page, Brad Paisley, Eric Clapton and the estates of Jimi Hendrix, George Harrison and Kurt Cobain.

Prior to Fender, he was General Counsel & EVP of Business and Legal Affairs at Miramax, where he oversaw all business and legal aspects of film and television acquisitions, distribution, development, production, rights management, merchandising, licensing, music, delivery and marketing. His work included new productions as well as managing the deep library (Pulp Fiction, The English Patient, Chicago, Kill Bill).

His impressive experience includes similar roles at Saban Brands and Image/RLJ Entertainment following a stint at Paramount Home Entertainment.

Mike is a graduate of Duke University and the University of North Carolina School of Law. An avid mountaineer, he’s an active member of The Highpointers Association, having climbed the highest peak in 49 of the 50 states. (He has one to go and is saving the best for last.)

Carmen DeBello

Vice President of Finance & Operations

Extensive international experience managing organizations and major events provide a solid background for Carmen’s operational leadership.

At Loma, her role in producing high profile arts & entertainment events includes one of the first concerts held at the Walt Disney Concert Hall in Los Angeles and the inaugural concert at the acclaimed Tippet Rise Arts Center. A published journalist and translation specialist fluent in four languages, she also supports our multi-lingual services across all platforms.

Her rich communications background includes a management stint at the worldwide trade group of large-format screen theaters (GSTA), where she produced global conferences from Australia to Spain. She’s also served as a producer/talent for Austria’s national television and radio network (ORF) and as President of San Diego’s Performing Arts League.

Carmen continues to embrace her native Austrian passion for large mountains and fast skiing. She recently took two firsts in her age group (Giant Slalom) at an international Masters Event in Jackson, Wyoming.

Dan Fletcher

Director of Design and Innovation

Dan’s creative and technical leadership works to continually position Loma at the forefront of digital innovation, enabling us to reach client goals with optimum impact.

An expert in multimedia publishing, creative and distribution platforms, he’s also an accomplished motion media designer and fine arts talent. His notable work at Loma includes creative direction of DXC’s Global Industry Positioning and Partner Marketing initiatives, which are produced in close association with major brands including AT&T, Hitachi Ventura, IBM and Microsoft.

Dan plays a leading role in our innovative uses of leading-edge video communications in support of a global clientele. He has recently directed VR360 and VR180 videos for sales & marketing, training, recruiting and visualization applications.

His range of skills is notably displayed in his work as co-producer of Loma’s engagement in support of US Naval Special Warfare. As co-host of the Official Podcast of the Navy SEALs, he has engaged regularly with a wide range of experts to convey the SEALs mission, values and required skills to the American public and potential recruits. Other high-profile projects have included technical direction of Startup Grind’s World Conference live web stream and editorial support for our work on behalf of SNT, Gainwell Technologies and the US Department of Homeland Security.

Prior to joining Loma, Daniel led sales training and regional network, desktop and mobile support for Verizon’s executive partners and sales teams. His broad and inclusive technical experience and expertise is a significant value-add to Loma clients desiring to exploit the power and reach of mobile marketing communication channels.

Bryant Mayberry

Art Director

Laura Coyier

Director of Client Services

With deep experience supporting industry leaders on a global scale, Laura oversees Loma client relationships while cultivating value-added opportunities across the media landscape. She plays a key role in our ongoing engagements with diverse clients that include DXC Technology, Doughboy Foundation, Gartner, Vancouver Police Department, and the Spiritual Arts Institute.

Laura’s expertise in enterprise brand development and communication management ranges from strategic campaign conception and implementation to hands-on design/messaging and process/brand guideline documentation.

She’s led a successful rebrand of the Hewlett-Packard Services website, in addition to similar web-based initiatives for leading brands in the hospitality, information technology, and consumer staples sectors. In each case, she has guided these projects from research and strategic vision through execution and operationalization.

The depth and range of Laura’s skillset pays immediate dividends for every Loma client. In addition to managing the production of global ABM campaigns across multiple sectors, she has served as a creative producer and brand communications specialist supporting iconic companies such as Reebok and Nike. Well versed in the creative process, her background includes extensive video production, photography, and design thinking methodology.

Laura is a graduate of Portland State University, with a B.A. in Media Communications.

Alex Reynolds

Producer

As a veteran producer instrumental in the success of many high-profile Loma engagements, Alex brings a discerning creative eye and strong process focus to every opportunity.

Her broad experience in broadcast programming, cross-platform digital marketing and news gathering elevates the critical efficiencies she brings to each project. She interacts closely with our account and post-production teams to optimize speed, efficiency, and ultimate results.

She co-produced Loma’s programming on behalf of the US World War I Centennial Commission for both the official opening of the national WWI Memorial featuring President Biden and a subsequent documentary that debuted on PBS. She is currently overseeing production of TV/radio, video, podcast, and website content for clients including the USS Midway Museum, Semper Fi & America’s Fund, Doughboy Foundation, National Science Foundation, Spiritual Arts Institute, and the San Diego County Fair.

Prior to joining Loma, Alex was responsible for organization and media management for Fremantle Media’s Alternative Programming Department, implementing new practices and workflows to ensure team efficiency. At Panavision, Alex was a video segment producer specializing in new product launches for the industry’s iconic camera equipment manufacturer.

With an M.A. in Television, Film and New Media from San Diego State University, Alex helps guide a proven production process that supports a global clientele.

John Floros

Senior Video Editor

Experienced in all major post-production platforms, John brings both a creative eye and deep operational experience to every Loma project.

He serves as lead editor on a wide variety of video engagements targeted to diverse, targeted audiences.  His award-winning work includes a “Creativity” video series for Google in partnership with Pixar and award-winning Loma documentaries produced for the US World War I Centennial Commission and USS Midway Museum.

Other recent projects include a public awareness video on mobile security for the Department of Homeland Security, an overview of blockchain technology for fintech innovator Reality Shares and multiple videos for the San Diego Sports Association.

A Cinematic Arts and Technology graduate from California State University Monterey Bay, his strong background in documentary filmmaking and sports production is a core component of his narrative style.

When not in the edit bay, John can be found at the nearest ballpark. A passionate baseball fan, he’s visited 32 major league baseball stadiums.

Mackenzie Ruh

Director of Digital Marketing

Across the communications spectrum, Kenzie’s diverse digital, social and mobile media marketing experience is a powerful value add to every Loma client.

Well-versed in leading edge digital practices, she successfully integrates all aspects of brand and marketing from initial SEO strategy through the optimization of cross-platform campaign analytics.

Her work on behalf of Loma clients includes support for a wide array of public agencies, educational institutions and major brands. During every relationship, Kenzie has achieved measurable results predicated on her ability to identify and connect with each target audience in the most effective manner. She has developed social media, digital marketing, and content marketing strategies and initiatives to promote brand building, visibility, user retention, engagement, reputation and revenue-focused activities across all major platforms. She has also directed organic and paid campaigns featuring social media influencers and A-list personalities to drive brand optimization.

Current engagements include digital and social media support for the American Battle Monuments Commission (ABMC), California Coastal Commission, Doughboy Foundation, National Science Foundation, Rincon Tribal Government, San Diego County Fair, and industry leaders including the world’s largest independent IT business solutions provider.

A graduate of Southern Methodist University, Mackenzie’s areas of expertise are directly influenced by her studies in Markets and Cultures with specialization in Business Management and Business Organization.

Meghan Woods

Operations Manager

Meghan supports Loma customer engagement from initial interface through ultimate project activation. Proficient in communication planning, she brings a wide range of skills that include interpersonal interaction, content management and media design across all traditional and digital platforms.

She is currently supporting multiple Loma projects including the official broadcast documentary on the making of America’s new National World War I Memorial and public outreach scopes for the California Coastal Commission, Montana’s Western Legacy Center, the National Science Foundation and San Diego Police Department.

Prior to joining Loma, Meghan led Communications for the Michigan Fitness Foundation where she managed many multi-faceted community outreach initiatives. This included coordinating activities and sponsorships with more than 1000 schools across Michigan, managing their social media platforms to maximize engagement through analytics and research while overseeing all communications content. She also served as a strategic coordinator on the state’s ‘Pure Michigan’ tourism campaign, where her responsibilities included research and in-field surveys.

Graduating with honors from Michigan State University, Meghan also coordinated digital media programs for the MSU College of Engineering Outreach Office.

Marissa Bell

Client Engagement Manager

With a strong background in a wide variety of integrated marketing tactics, Marissa supports the development and execution of strategic communication initiatives on behalf of many Loma clients.

Her current engagements comprise a diverse array of world-class organizations including USS Midway Museum, National Science Foundation, U.S. World War I Centennial Commission, California Coastal Commission and Red Hat.

Marissa’s skillset features the creation, design and dissemination of social media outreach, event coordination and operations, copywriting, and content management. Prior to joining Loma, she employed these skills on behalf of the National Sports Forum, Bally Sports, and MLB, NBA, and NHL sports franchises.

Marissa is a graduate of San Diego State University, majoring in journalism with an emphasis in media studies and minoring in marketing.

Kiera Carney

Digital Media Manager

Kiera supports strategic development and ongoing execution of integrated communication campaigns and projects for Loma’s diverse roster of B2B and B2C clients.

She brings impressive work experience as a writer, social media content creator, and account representative working for organizations ranging from startups to regional brands.

Kiera plays a key role coordinating our work on behalf of multiple Tier One information technology leaders while also supporting statewide digital media outreach for the California Coastal Commission and social media management for southern California’s Rincon Tribal Government. Other current projects include our 2023 marketing campaign for the San Diego County Fair, the nation’s fourth largest.

A graduate of the University of Idaho, she majored in journalism and minored in graphic design, two skills of special import in our world.

Maria Chousal

Hispanic Strategist

An experienced bilingual and bicultural marketing strategist, Maria brings more than a decade of experience supporting international organizations across every aspect of B2B and B2C outreach.

She has written, reviewed, translated, and authorized a wide array of marketing materials for literally hundreds of products and branding initiatives in both English and Spanish, “trans-creating” content across all platforms to optimize effectiveness and create authentic cultural connections. Engaging directly with senior executives, sales forces, and product development teams, she has led the development, execution and dissemination of live and hybrid events, webinars, cross-platform digital engagement, and traditional media tactics for cross-border clients.

Maria currently plays a key role in Loma’s work for the San Diego County Fair (the nation’s fourth largest), working closely with the Fair’s internal team to align strategic messaging targeted to diverse Hispanic and general market demographics. She also supports our engagement with the California Coastal Commission and consumer brands with bilingual customer bases.

Prior to joining Loma, Maria’s work on behalf of a major international agribusiness resulted in the brand achieving an #1 industry ranking for its social media presence and YouTube channel. She is a graduate of San Diego State University, with a B.S. in Marketing Specialization in Integrated Marketing Communications.