Announcing a Summer Pet-tacular

LOMA is doggone thrilled to produce the bilingual TV and radio campaign for the 2025 San Diego County Fair, June 11 through July 6.

A cute canine companion takes center stage, representing a plethora of human pals from the universe of “multicellular, eukaryotic organisms comprising the biological kingdom Animalia.” (Or so says Wikipedia.)

More than 30 TV and radio spots amplify the theme, driving attendance to the region’s largest family event. Lots of fun, both on set and at the Fair!