Bring Your Dream Yard to Life

A new LOMA campaign touts water-wise landscaping for changing times.

Replacing a traditional grass lawn with native plants reduces outdoor landscape water use by up to 85%. That’s a big deal in California, and it’s our job to convince Santa Clara County residents to get a great deal—a rebate of up to $3,000 per residence to create a water-wise yard.

T’was a nice day in Morgan Hill to film a spot for our client Valley Water, California’s largest special water district. The “stars” of the show are local kids (plus some added adult muscle for heavy lifting.) Watch carefully—you can replicate this process at home!

Capped by a bit of AI-induced transformative splendor, the video launches an integrated campaign that provides a practical recipe for reducing water waste while elevating aesthetics.

Targeted to the county’s 2 million customers, the ambitious multilingual outreach effort will play in movie theaters, on social media and across an array of print tactics.

A little water wisdom goes a long way. Happy to help!