A Most ‘Awarding’ Experience

Loma has been honored by the American Marketing Association for the region’s Best Integrated Campaign.

Nothing beats winning a “Sandi” in San Diego! (Not even a “Winnie” in Winnipeg.) We’ve been recognized for our 2023 San Diego County Fair bilingual advertising campaign (“Let’s Get Out There!”) that got everyone, well, ‘out there’ to enjoy one of southern California’s largest, most family-friendly entertainment experiences.

Our strategy was straightforward and time-tested: Keep it fresh, make it fun, have a blast. Working with the Fair for many years, we’ve had more fun than a sounder of (racing) swine, or even a drove of (Blue Ribbon) rabbits.

This campaign allowed us to showcase our entire skillset, from theme branding to the execution of a full creative suite strategically deployed across broadcast, digital, print and social platforms. With results. (Like increased attendance and per-person spending.)

Winner, winner, chicken dinner!

(Served with a side of Chicken Charlie’s deep-fried bacon wrapped pickles. Yum.)