November 15, 2024
BE FLOOD SAFE
Extreme weather is the new normal—even in Silicon Valley.
Indeed, every California county has experienced at least 1 significant flood event in the past 25 years. Supporting Santa Clara’s Valley Water, Loma has launched a new campaign designed to help the county’s 2 million residents be “Be Flood Safe” as the rainy season arrives.
Bold visuals amplify the importance of the message and underscore the immediate availability of key, free resources from “Your Flood Protection Partner.” Coordination with local weather experts insured that campaign imagery would resonate authentically with Valley Water customers.
In print, online, through direct mail, on social media and across the county’s 15 cities, the word is out: Any time it rains, it can flood. Be prepared!
