Loma Kicks Off Innovative Bowl Game TV

The San Diego Bowl Game Association, producers of the Bridgepoint Education Holiday Bowl and San Diego County Credit Union Poinsettia Bowl football games, have selected Loma Media to produce Geico’s Bowl Game TV, a 10-episode broadcast series that will serve as the foundation of a unique marketing program designed to give fans an inside look at each games’ past, present and future.

The ten-week program begins the week of October 15 and continues through December 23, with the network’s content distributed via three primary platforms – Geico’s Bowl Game TV, Bowl Game Radio on XX1090 and The Bowl Game Review in the U-T San Diego sports section.

Geico’s Bowl Game TV will air four times weekly on Channel 4 San Diego. Bruce Binkowski and Mark Neville, executive director and associate executive director of the bowl association respectively, will co-host the 30-minute shows that will air on Tuesdays at 9 p.m., Thursdays at 5:30 p.m., Saturdays at 9 p.m. and Sundays at 5:30 p.m.

Guests appearing on Geico’s Bowl Game TV include star players and coaches from memorable games, Bowl founders and key contributors, community leaders including San Diego Mayor Jerry Sanders–and even a cameo by the Famous San Diego Chicken.

Geico’s Bowl Game TV will also be made available on a delayed basis via the internet at www.BridgepointEducationHolidayBowl.com and www.PoinsettiaBowl.com

For Loma Media, the series adds to an impressive range of sports-related programming in production for leading major brands. Projects include the national broadcast series EA Sports Game Time, plus a series of TV spots and online videos produced for AAA starring the Michael Waltrip Racing Team, future NFL Hall of Famer Brian Dawkins, and Redskins legend Brian Mitchell.