Nobody knows the road like AAA

AAA isn’t just for good drivers, it’s for great drivers. Like these guys. We’ve helped the nation’s largest automotive services organization drive even more growth through successful campaigns featuring some of their more legendary members.

What We've Done

  • Broadcast
  • Cross-platform Campaign
  • Events/Experiential
  • Graphic Design
  • Partner Marketing
  • Print
  • Radio
  • Social Media Communications
  • Video

What do Roadside Assistance, Automotive Care and Insurance products have in common? Sports. And the consumers who love them.

Our work for AAA Mid-Atlantic has starred a wide variety of well know sports personalities, from Philadelphia Philly all-stars to Washington Hall of Famers and an iconic NASCAR race team. The variety of our creative has reflected a range of missions that’s included a strategic brand reset, consumer awareness, product marketing and experiential engagement opportunities.

The sports are diverse. The vehicles are different. The journey? Not so different.

AAA is always “along for the ride,” often playing an integral part. Our “On the Road” campaign focused on key commonalities - a love of sports, a family focus and a vehicle.

Brand Promise: Earn our members trust each day by providing valuable service and expertise along the road of life.
Strategic Foundation: Built on trust. Made for life.
Campaign Strategy: Expect More.

WHAT WE’VE ACCOMPLISHED

  • Produced multiple digital campaigns
  • Created TV/radio campaigns
  • Worked closely with 4 major sports teams
  • Supported a strategic rebrand
  • Helped grow AAA membership

Who knew auto services could be so much fun?

Michael Waltrip made his name on the track, and his reputation with his personality. We’ve pushed his fan-friendly persona into fifth gear (that’s one more than a NASCAR car). We’re fairly confident he’s the only 2-time Daytona 500 winner who has played an executive chef and frontier pioneer in the same TV spot.

GALLERY

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