Birch Aquarium: Their World Awaits
Home to thousands of exotic sea creatures, Birch Aquarium is the public outreach center for the world-renowned Scripps Institute of Oceanography. In a crowded southern California tourism market, attention doesn’t come easy.
We helped set a summer attendance record.
Ready when you are, Sea Horse.
Taking a page from Hollywood, we showcased star power--because the ‘stars’ at Birch are some of the most colorful, awe-inspiring species on the planet. No need for copy clutter. The simplicity of design elements would keep the focus on vibrant original photography, emphasizing the bold and even astonishing look of the ‘main attractions.’
What We've Done
- Brand & Identity
- Graphic Design
- Media Production
- Print and OOH
- Social Media Communications
Integrating print, outdoor, radio and digital advertising, the campaign evoked the visceral emotions that would draw us humans into “their” world--intimate, amazing and accessible.
WHAT WE'VE ACCOMPLISHED
- Created a regional marketing campaign
- Produced integrated tactics across all major media
- Grown public awareness of mission
- Aligned with UC San Diego branding
- Increased attendance by 10%
Our award-winning campaign delivered instant recognition and retention across all print and outdoor and broadcast formats--and a major bump in summer visitors.