EA SPORTS: Elevating the Game
EA SPORTS designs the world’s most successful video games. We help sell them. Combining our deep experience in sports entertainment, consumer products and technology marketing, we’ve created and produced broadcast programming and digital content that’s delivered impressive results for the industry leader.
What We've Done
- Brand & Identity Development
- Branded Content
- Broadcast Programming (National TV)
- Digital Media
- Graphic Design
- Partner Marketing
- Social Media Communications
- Website Design/Integration
We provided an engaging, live action dynamic to drive the most exciting digital experience in sports.
Our wide scope of work has included a star-driven online campaign that “re-heated” sales of the world’s bestselling sports game, a hit national TV series produced in-studio and on-location and branded programming for global partners. We’ve worked closely with a line-up of legends that has included Kobe Bryant, Drew Brees, Brett Favre, Messi, Russell Westbrook and Tiger Woods.
Our online campaign for the world’s best selling video game scored 1M+ hits within hours.
It’s always Game Time.
Our relationship began with EA SPORTS Game Time, an 'all-access pass' inside the world of sports. Aimed primarily at a young audience (7-15), the groundbreaking TV series featured one-on-one interviews with sports stars, 'how-to' segments that got viewers off the couch and into the game, profiles on the coolest jobs in sports and an inside look at the making of iconic EA SPORTS titles.
Given the ‘ultra-connected’ nature of our target market, Game Time also established YouTube, Twitter and Instagram pages featuring both athlete-generated and user-generated content.
WHAT WE’VE ACCOMPLISHED
- Produced an acclaimed national broadcast series
- Engaged directly with the NFL, MLB and PGA
- Created branded sponsor programming
- Generated digital marketing content
- Helped achieve record-breaking game sales
The numbers tell the story.
In a crowded entertainment landscape, EA SPORTS GameTime became a critical and commercial success, resulting in the concept being picked up by CBS for national network broadcast.
of the country
"Our partnership with Loma Media has resulted in unprecedented exposure for our brand to a new and vital audience, and has led directly to new national programming opportunities and relationships for EA SPORTS. We look forward to extending our relationship in the future.”
– EA SPORTS