GIA: Guarantee of Excellence

The Gemological Institute of America is the gold standard of the global jewelry industry. GIA invented the “4 C’s” of diamond grading, and we’re providing the fifth--communication.

What We've Done

  • Animation
  • Event Support
  • Graphic Design
  • Media Production
  • PSAs
  • Social Media Communications
  • Video

Every diamond has a story.

We’ve supported the launch of an innovative Diamond Origin service that matches a polished gemstone to its original rough diamond, confirming ethical sourcing. With specific messaging targeted to retailers and consumers, the service has been successfully positioned as an important new dimension to traditional purchasing considerations.

GIA’s New York campus is located in the famed Diamond District, the heart of the world’s largest consumer diamond market. A new Loma video profiling GIA is now in production, and will be prominently displayed in the International Gem Tower.


  • Positioned a new service initiative
  • Created targeted retailer and consumer media
  • Supported the industry’s largest recruiting event
  • Produced educational content
  • Engaged global audiences

As the industry grows, we help GIA remains in the forefront.

As a nonprofit organization with a mission to ensure the public trust in gems and jewelry, GIA provides leadership, research, laboratory services, and instrument development. Our work publicizing its annual Career Fair helps GIA recruit and educate a wide range of industry professionals.

Explore What's New at Loma

From virtual events to compelling campaigns, we bring innovative ideas that drive tangible results.