National University: For A Better Tomorrow

We’ve helped position, launch and grow NU’s world-class Harmony SEL program from formative stage to national acclaim.

National University

Harmony SEL is more than a vision. It’s a Movement.

Our engagement began with an analysis of the relevant educational landscape and best practices employed for K through 8 learning. Working in concert with National University SMEs, we developed and executed core curriculum components that were then socialized in a teacher training video series with corresponding print materials.

What We've Done

  • Analytics
  • Brand & Identity
  • Broadcast Television
  • Curriculum Development
  • Communication Plan
  • Cross-Platform Campaign
  • Graphic Design
  • Media Production
  • Public Relations
  • Social Media Communications
  • Virtual Events
  • Written Communications

Simultaneously, we produced video and digital content targeted to media, educators, parents and partners. This effort was complemented by recruiting content that engaged prospective program “Classroom Ambassadors” for value-added teacher support.

Following a launch event that initiated national exposure and outreach, we interviewed educators and parents to measure effectiveness, anticipate challenges and leverage opportunities.

Key themes from the increasingly successful program were incorporated into an interactive digital media event featuring Oprah Winfrey. We streamed it to multiple National University locations, creating a sizable footprint and garnering significant earned media.

We’ve also produced a variety of livestreamed events for the university, from graduations ceremonies to virtual multi-campus faculty and staff meetings.

 

WHAT WE'VE ACCOMPLISHED

  • Launched a national educational initiative
  • Created a scalable communications model
  • Increased awareness of mission and results
  • Engaged potential partners
  • Built nation’s fastest growing SEL program

Performance outcomes:

From its pilot phase at the beginning of our engagement, Harmony SEL is now the fastest growing social emotional learning program in the country.

11.5

million students

45,000

schools

17,000

organizations

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