U.S. Navy SEALs:
Enhancing the Ethos of Excellence
We are proud to produce the official podcast of the Navy SEALs and SWCC, utilizing new media channels to encourage a two-way discussion with the public and stakeholders.
Designed to provide uniquely authentic content to educate potential recruits and improve BUDS training results, the 50-episode series also extends and enhances positive awareness and knowledge of Naval Special Warfare and the NAVSPECWARCEN mission.
What We've Done
- Brand & Identity Development
- Communication Plan
- Graphic Design
- Media Planning
- Media Production
- Social Media Communications
- Website Integration
Projecting uncompromising integrity.
The 50-episode, award-winning series includes ‘interview focused’ and ‘you are there’ creative approaches. Episodes range in length from 18-30 minutes. Our host, representing the target demo of the SEAL or SWCC recruit, interviews Special Operations active-duty and supporting personnel covering topics from mental toughness to diversity, injury prevention and ultimate success.
Behind the Scenes with the Leapfrogs. A popular episode explores the focused process from ‘details to descent’ that defines the Navy’s world-famous parachute demonstration team.
The format is information-focused and strongly aligned with complementary messaging strategy and cross-platform tactics. While directly relevant to the mission, motivation and ethos of Naval Special Warfare, the series provides valuable insights for anyone wishing to improve their mental or physical performance.
WHAT WE'VE ACCOMPLISHED
- Launched a new communications tactic
- Enhanced aligned information channels
- Increased quantity and quality of recruits
- Achieved 5-star rating
- Reached #1 category ranking
The series has achieved a 5.0 star iTunes viewer rating and has been consistently ranked #5 or better in its Podomatic category.
If knocked down, I will get back up, every time. I will draw on every remaining ounce of strength to protect my teammates and to accomplish our mission. I am never out of the fight.
– SEAL Ethos/Creed