Qualcomm: GPS Is For The Dogs
When Qualcomm wanted to expand their industry-leading GPS tracking technology from man to man’s best friend, they turned to Loma.
Our first mission was simple: have a dog explain the product.
Ok. Maybe not so simple.
Fortunately, we found a personable terrier named Skipper and let him take it from there. The result was a series of online videos and integrated social media content that demonstrated the functionality, practicality and ultimate effectiveness of the world’s first GPS-based pet location system.
What We've Done
- Brand & Identity Development
- Cross-platform Campaign
- Graphic Design
- Media Production
- Social Media Communications
- Website Design/Integration
Step Two was a series of emotional user testimonials (featuring genuine humans) who love the product nearly as much as they love their (found) pets.
Meet Lola. Her Facebook “Pawsonal” even encouraged pet owners to write their own personal ads to check their compatibility with this sultry seductress.
Doggone, some campaigns are just fun to produce.
WHAT WE'VE ACCOMPLISHED
- Executed a national campaign
- Grew customer base
- Created a scalable communications model
- Increased earned media
- Engaged potential investors and partners
A national broadcast campaign, augmented by “extended” online video versions, introduced four canine characters whose unique personas appear in the TV ads, the Tagg Facebook page and official website.