Rincon: Small Tribe, Huge Impact
The Rincon Tribe of the Luiseño Indians believes their success must be everyone’s success. Our ongoing regional public awareness campaign underscores Rincon’s major contributions to job growth, tax revenue and many charitable organizations.
What We've Done
- Broadcast (TV & Radio)
- Brand & Identity Development
- Digital Engagement
- Graphic Design
- Media Planning and Buying
- Print & Outdoor
- Social Media Communications
- Website Design/Integration
- Written Communications
Keeping it Real
The campaign includes a highly targeted mix of broadcast, online, outdoor and community engagement,driven by a ‘real and authentic’ narrative reflecting the Tribe’s core values of vision, unity and perseverance.
Based on the analytics captured and findings ascertained during initial launch, an optimized media mix continuously prioritizes messaging that resonates most powerfully with our target audiences.
“Don’t forget where you came from. Then, when you’re in a position to help others, do it.” –Bo Mazzetti, Rincon Tribal Chairman
As communications partner to one of southern Californians most dynamic and innovative Tribal governments, we’re helping spread a key message — Rincon provides great value to its people, local communities and all of California.
WHAT WE'VE ACCOMPLISHED
- Developed an integrated regional awareness program
- Designed a scalable communications plan
- Leveraged 750M economic impact report
- Generated 6M+ impression in first 6 weeks
- Launched an integrated social media model
On call. On target.
We serve as an extension of Rincon’s staff, providing expertise to enhance, position and amplify strategic outreach based upon our long history supporting Tribal governments, federal agencies, municipalities and trade organizations.