Step right up, and set another record

60,000 deep-fired Oreos, 180,000 Belly Busters Burgers and one more year of record attendance. We help the nation’s 4th largest Fair keep ‘em coming.

What We've Done

  • Brand Extensions
  • Broadcast (TV & Radio)
  • Cross-platform Campaigns
  • Graphic Design
  • Internal Communications
  • Multilingual Content
  • OOH & Print
  • Social Media Communications
  • Video

Keep it fresh, make it fun, have a blast.

As the advertising partner for the San Diego County Fair, we’ve had more fun than a sounder of (racing) swine, or even a drove of (Blue Ribbon) rabbits. In English, in Spanish, on-air and throughout the region, we’ve helped bring smiles to the face and many millions to the place.

San Diego County Fair
San Diego County Fair

Making it Work. Widely.

There are targeted campaigns, and then there’s this one. One of southern California’s largest events is also one of its most diverse, with broad demographics that share a ‘family friendly’ denominator. Every year, we celebrate a new theme with a fresh creative angle designed to grab wide attention and sell a few tickets. More than 17 million at last count.


  • Created 12 annual campaigns
  • Delivered record attendance 7 times
  • Developed an integrated communications model
  • Extended regional brand awareness
  • Executed internal training and recruiting tactics
San Diego County Fair

Not available for personal appearances

A special shout out to all those who have not actually appeared in our campaigns: The Beatles, Alexander Graham Bell, American Gothic, four space aliens, the Cowardly Lion, Thomas Edison, a flying pig, The Man With No Name and Wyland. (Wait—Wyland did appear. Cool.)




Million tickets sold


Attendance records


Explore What's New at Loma

From virtual events to compelling campaigns, we bring innovative ideas that drive tangible results.