Building on its national reputation for effective community policing, the San Diego Police Department chose us to conduct an innovative, hyper-targeted recruiting campaign.

Following best practices we’ve employed for world-class clients, our approach is driven by emotionally compelling creative which engages tech-savvy job seekers through a digitally-driven, highly customized content mix.


“The way to keep San Diego one of the safest big cities in the country is by attracting the best and brightest recruits. We’re going to be innovative and creative in how we do that.”
–San Diego mayor Kevin Faulconer

Reflecting San Diego’s reputation as one of the world’s most innovative cities, the “mobile first” campaign targets candidates who welcome challenge, display strong self-motivation and share passion for protecting and improving the diverse, dynamic San Diego community.


Website traffic to tripled within the first 24 hours of the campaign’s launch, and landing page sessions have increased 144% year over year. In June 2019 SDPD welcomed the largest Academy class in a quarter century. Bottomline: we’re determined to help make “America’s Safest Big City” stay that way.