Semper Fi Fund: Assisting American Heroes
As a strategic media partner to the 4-star Semper Fi Fund, we have provided comprehensive Marcom services to one of the nation’s most honored veteran service organizations.
Our work has recruited service members and volunteers to programs, enhanced outreach, positioned the organization’s goals and achievements, leveraged partnership opportunities, increased fundraising and amplified awareness.
What We've Done
- Brand & Identity Development
- Communication Plan
- Cross-platform Campaign
- Graphic Design
- Media Planning & Buying
- Social Media Communications
- Website Design/Integration
- Written Communications
A common theme across all outreach has been an emphasis on the ‘authentic voice’ of those impacted by Semper Fi Fund. Emotionally powerful content has resonated strongly with wide audiences.
“Dani’s Story” is part of an informational video series that features the personal experiences, insights and observations of veterans and their families affected by PTSD.
“The Road to Post Traumatic Growth” series provides both a holistic overview and in-depth discussion of best practices being developed and employed to combat PTSD. It is in use by service members, caregivers, donors, the medical community, military leadership and the American public.
We developed, executed and implemented a targeted digital media Matching Campaign initiative that successfully amplified Semper Fi Fund’s profile while significantly increasing its participant base and contribution levels. The campaign employed a tactical mix of programmatic display (native ads, retargeting, mobile ads), paid social (web conversion ads, Instagram stories, conversational ads), and paid search.
WHAT WE'VE ACCOMPLISHED
- Executed a major rebranding initiative
- Created a scalable communications model
- Developed a national education program
- Grown social media following and engagement
- Exceeded donation goals by over 10%
“You all are just wonderful!”
- Executive Director, Semper Fi Fund