Semper Fi & America's Fund: Assisting American Heroes
We helped rebrand and grow the A+ rated Semper Fi & America's Fund, one of the nation’s most honored veteran service organizations.
Our work increased fundraising, amplified awareness, leveraged partnership opportunities, engaged service members, recruited volunteers and enhanced educational resources.
What We've Done
- Brand & Identity Development
- Communication Plan
- Cross-platform Campaign
- Graphic Design
- Media Planning & Buying
- Social Media Communications
- Website Design/Development
- Written Communications
A common theme across all outreach has been an emphasis on the ‘authentic voice’ of those impacted by Semper Fi Fund. Emotionally powerful content has resonated strongly with wide audiences.
“Dani’s Story” is part of an informational video series that features the personal experiences, insights and observations of veterans and their families affected by PTSD.
“The Road to Post Traumatic Growth” series provides both a holistic overview and in-depth discussion of best practices being developed and employed to combat PTSD. It is in use by service members, caregivers, donors, the medical community, military leadership and the American public.
We developed, executed and implemented a targeted digital media Matching Campaign initiative that successfully amplified Semper Fi Fund’s profile while significantly increasing its participant base and contribution levels. The campaign employed a tactical mix of programmatic display (native ads, retargeting, mobile ads), paid social (web conversion ads, Instagram stories, conversational ads), and paid search.
WHAT WE'VE ACCOMPLISHED
- Executed a major rebranding initiative
- Created a scalable communications model
- Developed a national education program
- Grown social media following and engagement
- Exceeded donation goals by over 10%
“You all are just wonderful!”
- Executive Director, Semper Fi Fund