UC San Diego: World-Class Competitors

It is one of the world’s outstanding universities, a leader in every discipline. To extend this drive for excellence, Loma was chosen to help guide UC San Diego’s successful reclassification to NCAA Division I athletics.

Building on a 10-year relationship, our mission was focused on identifying, and then achieving, key goals: elevating excellence, engaging the regional community, strengthening cross-campus unity and enhancing the overall student experience.

What We've Done

  • Brand & Identity Development
  • Consulting
  • Events/Experiential
  • Graphic Design
  • Marketing Plan
  • Graphic Design
  • Media Relations
  • Media Training
  • Print
  • Social Media Communications
  • Video
  • Written Communications

“Why is this so important to UC San Diego? Because Division I competition against peer institutions directly reflects our university’s commitment to uncompromising excellence across every field of endeavor.”  –Chancellor Pradeep Khosla

After conducting a national study to determine feasibility, our recommendations framed a historic student referendum that passed with more than 70% of the vote. We then provided written guidance and talking points instrumental in achieving subsequent faculty endorsement that overwhelmingly supported the historic move to DI.

The Loma team has provided branding, marketing and recruiting support to more than 20 universities.

“A landmark day for UC San Diego.”

UC San Diego’s acceptance of an invitation to join the Big West Conference on November 28, 2017 was the successful culmination of this historic initiative. We produced a campus event that included media coordination, speechwriting, video programming and post-event public outreach. The national conversation about UC San Diego via news outlets and social media platforms increased over 1,000% in the 48 hours following the event.


  • Executed a national feasibility study
  • Provided key recommendations
  • Achieved student/faculty approval
  • Built community engagement
  • Produced recruiting media

Mission Accomplished. Let the games begin.

We continue our work on behalf of Triton Athletics as it scales in preparation for all-sport DI participation in Fall 2020. This includes media production to position the move to both campus and alumni communities, underscoring the university’s continued commitment to upholding its high standards of academic and athletic achievement – “doing it the right way” – competing, and ultimately winning, on the national stage.

“UC San Diego is all about excellence, only embraces achievement at the highest level. And now, finally, that can truly be the case in its athletics program.”

—San Diego Union Tribune


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