WTCA: Building the Brand of Global Business
There’s not just one World Trade Center. There are nearly 100 regional facilities that comprise the World Trade Centers Association, recognized as the world’s preeminent international business network. Our work on their behalf has helped refocus and reenergize one of the globe’s most iconic brands.
What We've Done
- Brand & Identity Development
- Communication Plan
- Cross-Platform Campaign
- Graphic Design
- Multilingual Content
- Social Media Communications
- Website Design/Integration
We positioned the organization to potential members, prospective partners and global media through a strategic ‘brand refresh’ campaign featuring insights and experiences from WTCA leaders and members across five continents.
Engaging directly with World Trade Center members in Algeria, Brazil, Canada, China, Cyprus, France, Germany, Ghana, the Netherlands and across the U.S., we determined that expanded services, technology innovation and new licensing opportunities would drive the message.
Central themes were incorporated into a dynamic video series featuring first-person member insights and experiences. Targeted to key market segments, augmented by aligned online content with digital outreach, a Mandarin version was also produced for burgeoning Pacific Rim opportunities.
WHAT WE'VE ACCOMPLISHED
- Gathered insights from global membership
- Launched a rebrand awareness initiative
- Created an all-new visual presence
- Increased membership
- Engaged new partners
New membership and services engagement increased significantly in the aftermath of the initiative. The WTCA continues to grow as a vibrant eco-system of world trade--a highly connected, mutually supporting global network.
"I LOVE LOVE LOVE the video!!!! So excited. Well done!"
- Sr. Marketing Strategist, WTCA