Their World Awaits
The Brief
Home to thousands of exotic sea creatures, Birch Aquarium is the public exploration center for the world-renowned Scripps Institute of Oceanography at UC San Diego. A Loma campaign helped boost summer attendance by more than 10%.
The Client
Birch Aquarium at Scripps
Ready when you are, sea horse.
Taking a page from Hollywood, we showcased star power — because the ‘stars’ at Birch are some of the most colorful, awe-inspiring species on the planet. No need for copy clutter. The simplicity of design elements kept the focus on vibrant original photography, emphasizing the bold and even astonishing look of the ‘main attractions.’
The result was an award-winning campaign that delivered instant recognition and retention across print, outdoor and broadcast tactics — and a significant bump in summer visitors.
