Working with thousands of institutions around the world, Ellucian also partners with a dynamic partner ecosystem to enrich the educational experience for 20 million students. It’s a technology leader, but the focus is always on the outcome—better learning. 

Based upon our extensive experience merging compelling hi-tech and higher education stories, Loma was chosen to unveil Ellucian’s new brand through an emotionally resonant video series.

Our creative direction focused on Ellucian’s tagline “The Power of Together.” We integrated organic nature, leading technology and people-focus into a thoughtful celebration of the learning lifecycle at the core of the company’s mission. Debuting at Educause, a major industry forum, the video underscored Ellucian’s commitment to innovative, cloud-based processes and practices.

A follow-on component was an Overview video designed to stimulate interest in Ellucian’s world class partner network and host of technology optimization offerings. Both videos were designed for use individually or in tandem across multiple forums and formats, from trade shows to online platforms.

Debuting a major rebrand and positioning a world-class ecosystem was no small task. But it helped achieve big results. Today, Ellucian continues to transform the “what’s next” in higher education, extending their decades of work with thousands of diverse institutions.