GUARANTEE OF EXCELLENCE
The Brief
The Gemological Institute of America is the gold standard of the global jewelry industry. GIA invented the “4 C’s” of diamond grading, and called upon Loma to provided the fifth: communication.
The Client
Gemological Institute of America (GIA)
Every diamond has a story.
We supported the launch of an innovative Diamond Origin service that matches a polished gemstone to its original rough diamond, confirming ethical sourcing. With specific messaging targeted to retailers and consumers, the service was successfully positioned as an important new dimension to traditional purchasing considerations.
GIA’s New York campus is located in the famed Diamond District, the heart of the world’s largest consumer diamond market. A Loma video profiling GIA is prominently displayed in the International Gem Tower.
As the industry grows, we’ve helped GIA remain in the forefront.
As a nonprofit organization with a mission to ensure the public trust in gems and jewelry, GIA provides leadership, research, laboratory services, and instrument development. Our work publicizing its annual Career Fair helped GIA recruit and educate a wide range of industry professionals.
