Google organizes the world’s information to make it universally accessible. A safe, intuitive online experience is essential. Our role was to create and execute a series of educational and marketing programs that would inform and engage multicultural audiences of all ages, worldwide.

Connecting authentically while respecting cultural differences isn’t easy. And when the imperative is to reach both parents and kids across many platforms (and continents), the task becomes doubly difficult. Success would require a compelling range of content that was creatively unique, instantly accessible and brand consistent.

A ‘deep dive’ into all things Google preceded production. Our work ranged from internal product development and the launch of consumer-focused media to online education and partner marketing efforts with category leaders like Pixar and IDEO. 

An overarching theme of our approach was a focus on ‘keeping it real.’ Google employees, partner experts and product users were the stars of the show, from ages 5 to 50.  

Our mission spanned the digital domain, and we were also “on the ground” at major events across multiple continents. These included Safer Internet Day, Imagination Day, MOM and DAD 2.0 Summits and the Web Rangers Africa Summit. Content was shared across the Google universe to provide a multiplier effect.

Every public-facing organization hopes to reach broad, diverse audiences. When the effort spans countries and continents, “multicultural” becomes multi-dimensional. Our positive impact here was a direct result of 20+ years of global experience. And, like every Loma engagement, lessons applied have been enhanced by lessons learned.