HEAR OUR VOICE
The Brief
LOMA leads a countywide public awareness campaign for MMIP San Diego, a coalition of Tribal governments and law enforcement supported by the state of California. Our mission is to help confront the crisis of Missing and Murdered Indigenous People throughout a region that contains the most federally recognized Tribes in the nation.
The Client
MMIP San Diego
All across the United States, Indigenous people go missing or are murdered at alarming rates that far exceed the national average. Many of these cases remain unsolved; many more go unreported.
MMIP San Diego combats human trafficking and violence in the region’s Native American communities through awareness, education and countywide law enforcement collaboration.
The campaign features an integrated suite of tactics designed to attract attention, provide resources and overcome the issues that contribute to the crisis. A countywide billboard campaign features members of participating tribes, underscoring the vital importance and true authenticity of the effort.
MMIPSD.org serves as a Digital Resource Center, providing regularly updated news and access to a network of government, law enforcement and NGO resources. Developed by Loma as an intuitive, easily navigated user experience, the DRC serves as a ‘hub’ of timely information and insights. As educational outreach ramps up, it will also become a robust repository for human trafficking training content that includes an innovative AR/VR component.
Video content is a core component of outreach, produced for website, social media and broadcast applications. This overview video introduces the coalition partners while describing the need and mission.
Special events and branded workshops personalize the campaign, drawing participants from Tribal communities and law enforcement agencies. Summit 2025 launched the initiative, creating a forum for unprecedented Tribal dialogue with key state, municipal and law enforcement agencies.
All of us at LOMA are proud to support this landmark Tribal effort to strengthen at-risk communities by confronting the crisis of Missing and Murdered Indigenous People (MMIP.)
