Fighting for attention from the national media, encumbered by longstanding misperceptions and literal distance, the Mountain West needed a bold statement to stand out and step up.

It was about more than a new look. It was all about a new attitude.

To please 11 demanding university clients, this could not be a ‘one size fits all’ proposition. Our ambitious research scope engaged more than 8,000 fans, institutional stakeholders and media members to get it right. This inclusive outreach informed the Mountain West’s new brand identity, nicknamed ‘The Rock’ – strong, feisty and aggressive. 

We then crafted an innovative identity package that allowed each institution to display the logo in their own school colors. Brand architecture seamlessly integrated conference and institutional use. It worked perfectly.

A Loma-produced TV special ‘reveal’ kicked off the roll out campaign. Broadcast live in member institution markets across 8 states, it was followed by a dynamic brand video, web and social media tactics, print executions and PSAs.

To fulfill its promise, your brand must imprint–and ultimately elevate—a deeply researched, fully integrated communications strategy. 

We’ve branded, rebranded and sub-branded organizations ranging from consumer software companies to federal programs, from global information technology leaders to entertainment providers. Many missions, one common denominator: we ensure that inspiration aligns with application.