Harmony SEL was envisioned as a national social-emotional learning program that would reach thousands of elementary schools across America, each with distinct socio-economic and educational priorities. 

As an ambitious new educational concept and curriculum, Harmony would need to be understood, accepted and embraced by a wide variety of diverse audiences—administrators, educators, parents and, ultimately, students. Our role was to capture the imagination of all.

We began with an analysis of the relevant educational landscape and best practices employed for Pre-K through 6 learning. We then developed and executed core curriculum components that were socialized in a teacher training video series with corresponding print materials.

Simultaneously, we produced video and digital content targeted to media, educators, parents and partners. This effort was complemented by recruiting content that engaged prospective program “Classroom Ambassadors” for value-added teacher support.

In tandem with a launch event that initiated national exposure and outreach, we created a scalable communications model to measure effectiveness, anticipate challenges and leverage opportunities.

Key Harmony themes were then incorporated into a Loma-produced digital media event featuring Oprah Winfrey. Streamed to multiple National University campuses, it enhanced internal enthusiasm and garnered major media attention.

Education is a collaborative process, and that was certainly the case here. Our work in partnership with National University was enhanced by Loma learnings from work for institutions including Harvard, Stanford and Northwestern. And when it comes to reaching kids, our legacy includes everything from Google’s ‘Be Internet Awesome!’ online safety campaign to a #1-rated Fox Kid’s Network animated series. 

It’s nice to make a difference for a difference-making program.