ENHANCING THE ETHOS OF EXCELLENCE
The Brief
Loma produced the official podcast of the Navy SEALs, utilizing a new media channel to provide recruiting insights and positive public awareness for the U.S. Navy’s primary special operations force. Debuting at #1 in its Podomatic category, the award-winning 50-episode series maintains a 5-star rating on iTunes.
The Client
Naval Special Warfare Command (NAVSPECWARCOM)
The Challenge
If knocked down, I will get back up, every time. I will draw on every remaining ounce of strength to protect my teammates and to accomplish our mission. I am never out of the fight.
– SEAL Ethos/Creed
Unlike many recruiting efforts, the world’s premiere fighting force isn’t looking for more candidates. They only want the best. Our role was to provide both inspiration and information to help capable candidates earn the Trident.
Our secondary mission was to extend and enhance positive awareness and knowledge of Naval Special Warfare and the NAVSPECWARCEN mission among the American public. The message would need to be delivered in a manner befitting the brand and ethos of a warrior culture that does not seek a high profile. The watchword was “authentic.”
The Approach
We designed an information-focused format strongly aligned with the SEALs overarching messaging strategy and cross-platform tactics. While directly relevant to the mission and motivation of Naval Special Warfare, the series provides valuable insights for anyone wishing to improve their mental or physical performance.
The acclaimed series includes both ‘interview focused’ and ‘you are there’ creative approaches. Episodes range in length from 18-30 minutes. Our host, representing the target demo of the SEAL or SWCC recruit, interviews Special Operations active-duty and supporting personnel covering topics from mental toughness to diversity, injury prevention and ultimate success.
Measurable Results
Per the client, the podcast series “provided uniquely valuable content that helped us motivate potential recruits, improve training results and deliver important information to the American public.”
Episodes
Rated
iTunes rating
The Takeaway
Our extensive experience supporting the nation’s military and intelligence community helped establish a high level of trust that proved absolutely critical to success. It’s deeply gratifying to provide real results for an organization that embodies the gold standard of excellence.
“Loma’s ability to understand our mission, align with our demanding processes and communicate our message was both impressive and deeply appreciated.”
–Naval Special Warfare Command
