DESIGNING A ROUSING WELCOME TO 7 DESTINATIONS
The Brief
San Diego Bay has plenty of ‘wow’ factors along 34 miles of magnificent waterfront. Loma named, branded and developed a campaign that increased awareness and drove visitors to a series of spectacular bayfront locations.
The Client
Port of San Diego
“Here and Wow!” was the theme, encouraging visitors and locals alike to “Explore More on San Diego Bay.” Our creative approach included a comprehensive suite of integrated elements for use across the entire campaign hierarchy system.
Thematic unity was achieved by integrating ‘Golden Hour’ elements with the Port’s distinctive logo treatment and color palette, reinforcing bold visuals that represent an amazing diversity of bayfront entertainment and recreation choices throughout the Port’s five member cities.
Applications and extensions were designed to encompass every conceivable media tactic, including print/signage, digital/web, social media, video and direct mail.
