DELIVERING BIG IMPACT FOR A SMALL TRIBE
The Brief
Throughout its 12,000-year history, the Rincon Tribe has made ‘community’ the very soul of its culture. We’ve created widespread awareness of Rincon’s vital contributions to job growth, tax revenue and many charitable organizations through ongoing public awareness campaigns and an enhanced social media presence.
The Client
Rincon Band of Luiseño Indians
The Challenge
Rincon generates tremendous economic impact and provides many community services that far exceed the public’s perception. Broad awareness of the Tribe’s outsized impact is crucial in generating new business opportunities and building goodwill to support the Rincon’s visionary initiatives.
Our role is to grow positive name recognition and mutually beneficial engagement based upon the tangible value this small Tribe delivers across the southern California region.
The Approach
It begins with the message we send, and constantly reinforce — Rincon provides great value to its people, local communities and all of California.
To achieve awareness, we first developed an integrated regional outreach program and revitalized social media presence. Building on this foundation, a series of campaigns has included a highly targeted mix of digital, broadcast and online media augmented by Out Of Home and community engagement.
From public services to economic impact and new partnerships, all outreach is unified by an ‘authentic’ brand presence that reflects the Tribe’s core values of vision, unity and perseverance.
Measurable Results
Every Loma initiative has exceeded industry standard engagement metrics. Rincon’s fire and emergency services, provided at no cost to the public, was featured in a recent Holiday campaign that resonated well beyond the reservation.
Million Impressions
Million Page Views
Video Completion Rate
The Takeaway
As a sovereign nation with the nation of the United States, Rincon has responsibilities and goals that encompass both the social welfare and economic well-being of its people. It’s our mission to align with the Tribe’s culture and amplify its message. We’re proud to be a trusted partner of one of Californians most dynamic and innovative Tribal governments.
“Loma is an outstanding partner. I highly recommend them.”
–Tribal Chairman, Rincon