STEP RIGHT UP AND SET ANOTHER RECORD
The Brief
60,000 deep-fried Oreos, 180,000 Belly Busters Burgers and another year of fun-tabulous attendance. For over a decade, we’ve helped one of the nation’s largest Fairs keep ‘em coming.
The Client
San Diego County Fair
The Challenge
There are plenty of entertainment options in southern California. Especially in summer. Our job? Convince plenty o’ people of all types to make this one a priority. In English, in Spanish, on-air and throughout the region, we’ve brought smiles to the face and millions to the place.
The Approach
There are targeted campaigns, and then there’s this one. One of the region’s largest events is also one of its most diverse, with broad demographics that share a ‘family friendly’ denominator. So every year, we’ve kept it fresh– helping the Fair’s amazing marketing team celebrate a new theme with a cool, bilingual creative angle designed to grab wide attention across every conceivable tactic and media platform.
Measurable Results
Our 2023 campaign was honored as the region’s ‘Best Integrated Campaign’ by the American Marketing Association. Winner!
Campaigns
tickets sold
Attendance records
The Takeaway
Keep it fresh, make it fun, have a blast. Working with the Fair, we’ve had more fun than a sounder of (racing) swine, or even a drove of (Blue Ribbon) rabbits. We get to employ our entire skillset, from branding to the execution of a full creative suite strategically deployed across broadcast, digital, print and social platforms. With results.
“We’re thrilled to partner with the awesome team at Loma!”
– Marketing Director, San Diego County Fair