EMBRACING FREEDOM AT SEA
The Brief
The Bicentennial of the War of 1812 commemorated a seminal event in the nation’s history that was little understood or remembered. The United States Navy asked us to help change that.
The Client
United States Naval History & Heritage Command
“The leadership of the Navy decided this was an opportunity not to be missed to explain to the American people what the Navy is.”
–Michael J. Crawford, Naval History and Heritage Command
Our mission was to create the key component of a national public outreach campaign to educate Americans about the conflict’s genesis, outcome and its lasting legacy—the ascendance of the U.S. Navy as a global force for good.
Narrated by Oscar honoree Richard Dreyfuss, Loma’s presentation employed a “mixed media” creative design to position the Navy and deliver a succinct overview of the War and its consequences to wide audiences, with powerful emotional impact.
Featured on the Navy’s official Bicentennial website, Loma’s production also took center stage at national events, museum venues and on educational platforms. Today, it continues to provide an ongoing educational asset.
Based on the success of this engagement, we were honored to be selected as media partner for the United States World War I Centennial Commission.
