Standing in the figurative shadow of New York’s World Trade Center, the international association that bears the name was not receiving brand recognition commensurate with its global mission and many successes.

Loma was called upon to create a video series that would present the exclusive ‘World Trade Center’ and ‘WTC’ branded properties and trade service organizations to potential members, prospective partners and international media across five continents.

Engaging directly with World Trade Center members in Algeria, Brazil, Canada, China, Cyprus, France, Germany, Ghana, the Netherlands and across the U.S., we determined that expanded services, technology innovation and new licensing opportunities would drive the message.

Central themes were incorporated into a dynamic ‘Ecosystem’ video featuring first-person member insights and experiences. Targeted to key market segments, augmented by aligned online content with digital outreach, Spanish language and Mandarin versions were also produced to embrace burgeoning global opportunities.

The language of business is universal, and it’s a world we know well. Loma has produced campaigns and content to support clients across every major vertical industry in more than 40 languages. 

In every tongue, we understand success.