Loma knows how important it is to turn your live event into content that reaches millions, and continues to make an impact even after it’s over!
Oprah’s “Live Your Best Life” talk empowered students by learning from her struggles and accomplishments, in an event that was live streamed to millions of viewers by Loma Media. It didn’t end there, here are some must-haves for getting the most out of live events that we did for Oprah herself:
#1: GIVE YOUR WHOLE TARGET AUDIENCE ACCESS!
- Simultaneous broadcasted to 5 additional audiences for live Q&A with students who couldn’t make it
- Social Media integration so that any viewer could comment live
#2: LET THE WORLD KNOW…BEFORE IT’S OLD NEWS
- Onsite editorial for real-time media-specific packaged content
#3: DON’T WASTE ANYTHING!
- Created bite-sized content series from the event to populate the content calendar for months afterwards
- Produced a wrap-up video for marketing of future related events