Every Diamond Has a Story

We’re helping the world’s leading diamond grading organization tell it by creating a new video to introduce an exciting program.

GIA, the jewelry industry’s foremost authority in gemological research, education and analysis, has launched an innovative Diamond Origin service to match a polished gemstone to its original rough diamond.

Ethically sourced diamonds sustain communities around the globe. By confirming a diamond’s geographic origin, GIA allows buyers to wear and give these beautiful gemstones with confidence and pride.

Every Diamond Origin Report includes GIA’s independent grading assessment to verify gem quality. To learn more, visit: GIA.edu/diamond-origin