January 15, 2025
Find Your True Northwest
Recruiting Excellence for a progressive, growing police department.
It’s no secret—law enforcement agencies need quality people, and the competition is fierce. When the Vancouver Police Department came to Loma, they were seeking a cost-effective way to communicate a powerful value proposition to both lateral and entry level officers: we serve a wonderful community that offers the advantages of a big city with a small-town feel.
Our solution was a dedicated recruiting website strongly aligned to the department’s active social media presence. A key aspect was the user journey. Navigation is always important, but a ‘friction free’ experience is absolutely critical when simultaneously enticing applicants, defining job requirements and explaining the process.

Drawing from many years of experience supporting major law enforcement agencies, we prioritized clarity of information delivered in a friendly, intuitive manner. The site has been designed so the recruitment team can respond directly (and quickly) to officer candidates while the Loma team keeps it humming.

Recruiting, re-recruiting and retention are critical to every law enforcement and public safety organization. We help VPD find outstanding candidates–and keep them: https://joinvpdwa.com/

