Lights, Camera, PLAY!

We’re very excited to support the launch of Google’s new Toontastic 3D app, where kids as young as six can draw, animate, narrate, and direct their own movies. Adored by kids, parents and educators alike, Toontastic is a breakthrough in storytelling–and Loma is proud to help Google inspire a new generation of movie-makers to create and share their own ideas.

With Toontastic 3D, kids can explore interactive areas on the app using customizable characters and drawing tools to “build whatever they like—including book or science reports for school, design pitches, short stories and cartoons.”

Lisa Comrie Gibson, producer and lead creative on Loma’s scope, said “our key goal was to underscore that the app is exciting, easy to use, and tons of fun.”

Accordingly, Gibson and her team created a 30-second video demonstrating the new app’s intuitive gameplay. Showing how to draw a character in a 2D space, then render in 3D and insert into a scene, the demo quickly explains the range of creative possibilities. Designed to inspire young storytellers, an “Idea Lab” within the app includes sample stories and a Loma-produced video series featuring a Story Artist from Pixar.

Andy Russell, a Product Manager on the Toontastic Team, is especially proud of one feature–expansive and interactive worlds that kids can set their stories in. “If you see anything in the background that you think should be interactive, chances are you can activate it with a tap.”

“The world has come a long way,” reflects Loma principal John DeBello, who executive produced one of network television’s first digitally animated series in the 1990s, ‘Attack of the Killer Tomatoes.’ “With Toontastic 3D, we have a wonderful new convergence of youth, art and technology. Can’t wait to see the results.”

Toontastic 3D is free and available for download from the iOS App Store and the Google Play Store for use on Android and iOS phones and tablets (as well as some Google Chromebooks).

Angie, Austin, Lisa, and Andy on set at Google.