We’ve designed a rousing welcome to seven spectacular destinations.
San Diego Bay has plenty of ‘wow’ factors along 34 miles of magnificent waterfront. When the Port of San Diego decided to feature a series of unique locations in an overall destination marketing campaign, they selected Loma to develop and execute a dynamic campaign concept to increase awareness and drive visitor demand.
Our ‘experiences-focused’ approach included a comprehensive suite of creative elements for the entire campaign hierarchy system. Thematic unity was achieved by integrating ‘Golden Hour’ elements with the Port’s distinctive logo treatment and color palette, reinforcing bold visuals that represent an amazing diversity of choices across the Port’s member cities.
Sample applications and extensions were designed to encompass every conceivable media tactic, including print/signage, digital/web, social media, video and direct mail. Here & Wow! is active now, as the Port encourages both visitors and locals alike to “Explore More on San Diego Bay.”