As one of the world’s most successful retailers, Costco has made a science of maximizing the value of floor space.
So, as traditional photography transitioned to digital, the area devoted to photo processing services could now be re-purposed. But how to best utilize the space to generate additional revenue?
Our partner Phase 2 Design has created the solution–a widescreen video wall featuring Loma-produced video content, designed to raise customer awareness of Costco services available in-store and online.
Measuring more than 18 feet across, the visually impactful display draws attention—and delivers results. Sales per square foot in the re-purposed area have increased significantly, and the pilot program is now poised to expand dramatically.
Easily customizable and updated regularly, fully integrated with ongoing print tactics, the “big screen” video component brings an exciting new digital dimension to the already unbeatable Costco shopping experience.