Mountain West Taps Loma Media For a New Look

On June 6, 2011, Mountain West Commissioner Craig Thompson ushered in a new era in the Mountain West Conference with a bold new logo nicknamed ‘The Rock’ and the tagline ‘This is our time.’ The effort, led by Loma Media, is the most comprehensive re-brand in the league’s 13-year history.

As the basis for this major initiative, the Loma team solicited the opinions of more than 8,000 constituents over a six-month period, including members of the Mountain West Board of Directors, athletic administrators, coaches, fans and members of the national media.

The changes in the Mountain West extend far beyond the logo that will adorn uniforms and playing surfaces throughout the league. A television special introducing the “new look,” produced by Loma and hosted by veteran sports reporter Bonnie Bernstein, debuted today on The MTN and will also be broadcast in local markets across the Conference.

Beginning in July, an expanding fan base will also experience new digital initiatives including more original content produced by Loma Media on a re-designed Mountain West web site ( and across social media platforms. Loma Media will also support the Conference’s advertising and outreach strategies, employing a fresh look and feel to the television, radio and print campaigns.